Marketing Specialist - Employee Benefits
At Alliant Insurance Services, we thrive on creating employee benefits solutions built on the idea that health makes growth possible. As top tier professionals dedicated to solving our clients' health and welfare insurance challenges, Alliant team members deliver an unrivaled depth of service, and our unique approach enables us to help clients stay resilient and turn change into opportunity. This position is a chance to join a dynamic, expanding company with prospects for individual and career growth.
As one of the 5 largest insurance brokerage firms in the U.S., Alliant provides property and casualty, workers' compensation, employee benefits, surety, and financial products and services to clients nationwide.
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SUMMARY
Responsible for supporting organic growth by developing effective business strategies, collaborating with key stakeholders and ensuring efficient and timely completion of sales and marketing initiatives to promote continued growth and profitability within area of responsibility. Responsible for developing marketing plans, executing campaigns, supporting producers, coordinating events, facilitating opportunity creation, developing proposal and RFP responses, and measuring marketing effectiveness.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Manages and delivers marketing efforts within assigned business units by developing effective marketing plans and supporting growth initiatives.
Identifies opportunities for increased business by effectively presenting sales information, analyzing and communicating results, building and maintaining internal and external relationships and providing information and tools that support the achievement of writing new business and retaining renewals.
Develops and executes marketing plans by partnering with various stakeholders and potential stakeholders, to support sales goals, company initiatives, and growth objectives.
Builds and maintains a wide network of contacts within production territory and target market industry.
Supports producers through campaign briefs, presentations, marketing materials, social content, follow-up tools, proposal support materials and RFP/RFI responses.
Reviews and formats presentations prepared by others for clients, prospects, educational programs, industry events and producer meetings.
Activates and localizes national campaigns across email, digital, social, webinar, event and content channels.
Coordinates campaign execution and engagement activities to support producer follow-up efforts, opportunity creation and business growth objectives.
Plans and executes local events, sponsorships, seminars, webinars and engagement programs.
Tracks campaign engagement, event performance, producer adoption, lead activity and marketing-influenced outcomes; prepares reporting and analysis for leadership.
Serves as a resource for sales team statistics, reporting and business information requests.
Maintains agency management system data standards and data integrity.
Supports Salesforce CRM and related sales and marketing systems.
Complies with agency management system data standards and data integrity (enters and maintains complete and accurate information).
QUALIFICATIONS
EDUCATION / EXPERIENCE
Bachelor's Degree or equivalent combination of education and experience
Two (2) or more years related work experience
Valid Property & Casualty plus Accident & Health Licenses in appropriate states
SKILLS
Excellent verbal and written communication skills
Good problem solving and time management skills
Advanced analytical skills
Good planning, organizational, and prioritization skills
Strong Project Management Skills
Ability to create, review and finalize professional presentations, proposals and executive communications
Ability to analyze campaign, engagement, sales and marketing performance data and communicate findings effectively
Ability and motivation to work independently
Proficient in Microsoft Office Suite
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