Chief Marketing Officer- Retail P&C Insurance
Alliant Insurance Services is one of the nation's largest and fastest-growing insurance brokerage and consulting firms. We operate through a network of specialized national platforms and local offices to offer our clients a comprehensive portfolio of solutions built on innovative thinking and personal service. Alliant is changing the way our clients approach risk management and benefits, so they can capitalize on new opportunities to grow and protect their organizations.
More information is available on the company's website at: >.
SUMMARY
Responsible for providing overall vision, leadership, strategy, and execution of marketing programs and initiatives for Property and Casualty and Retail. Develops an end-to-end marketing function that delivers messaging, branding, digital presence, product support, demand generation, content, research, and thought leadership. Partners with leaders to ensure marketing programs and advertising expenditures support revenue and growth objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develops and oversees the end-to-end marketing function for Property and Casualty and Retail.
Utilizes data-driven insights to establish and continuously refine marketing strategies and tactics.
Builds and develops the team and technology required to collect, test, measure, and analyze marketing metrics to identify trends in the marketplace, program effectiveness, and consumer behavior.
Collaborates closely with cross-functional teams and leaders to ensure alignment and support business goals.
Identifies potential markets, customer segments, and products to explore.
Researches and makes presentations on new market areas.
Plans, directs, and coordinates marketing budgets in accordance with organizational goals.
Manages staff including; motivating/mentoring staff, providing employee training and development, conducting performance reviews and performing disciplinary action as appropriate.
QUALIFICATIONS
EDUCATION / EXPERIENCE
Bachelor's Degree in business administration, marketing or an equivalent field
Master's Degree in business administration, marketing or an equivalent field
Fifteen (15) or more years related work experience
Experience in the Property and Casualty and Retail insurance industry
SKILLS
Proven track record of developing, managing and executing wide-ranging marketing campaign
Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data-led marketing
Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals
Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives and external stakeholders
Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making
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