Senior Marketing Manager
- Employer
- Liberty Mutual Insurance
- Location
- Boston, Massachusetts
- Salary
- $114,000.00 - $197,000.00
- Closing date
- Mar 29, 2025
View more categoriesView less categories
- Category
- Marketing / Communications, Executive / Management
- Job Type
- Not Specified
- Career Level
- Not Specified
- Workplace
- In-Office
Job Details
The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.
Description
Are you ready to grow your career at a Fortune 100 company and create best-in class customer experiences? Then join the Customer Marketing team as a Senior Program Manager!
Customers expect their insurance company to provide exceptional benefits, customized coverage, and a seamless digital experience. They want to understand their coverage and have their policy information at their fingertips.
As the Senior Program Manager on the Customer Marketing team, you will enhance the customer experience in the following ways:
- Develop initiatives that address top customer needs
- Educate customers about features and benefits of their policies to drive awareness, usage, and satisfaction
Your programs will contribute to the main KPIs including retention, digital adoption, and cost savings. This role provides a unique opportunity to work cross-functionally including with Product, Telematics, and Claims, and lead the strategy to develop highly visible programs that drive retention and digital engagement.
General Responsibilities:
- Identifies, develops, manages and implements a portfolio of customer transactional and value-add marketing programs including direct mail and email.
- Manages programs to meet organizational needs and exceed KPI goals.
- Thinks broadly to develop integrated customer experiences across various touchpoints and teams.
- Works with wide range of partners across the organization to develop integrated programs that address customers needs, drive retention, and increase digital adoption.
- Partners with senior team members and manager to establish and evaluate metrics and performance benchmarks for all marketing communication programs, tracks KPIs to evaluate success; makes recommendations to optimize programs through leveraging insights.
- Communicates the latest digital enhancements and capabilities to improve customer experience and drive retention.
- Leverages highly effective project management skills to drive complex cross-functional programs.
- Demonstrates highly effective communication skills with peers and leadership; represent the Marketing organization to internal and external stakeholders including senior leadership.
- Supports the management of budgets and contracts.
- Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required, MBA preferred
- Minimum 8 years of relevant and progressively more responsible experience within a marketing-driven organization
- Understanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting them
- Requires advanced working knowledge of all marketing areas and the ability to integrate them
- Strong analytical, collaboration, organization, and presentation skills
- Ability to work in a fast-paced environment and work on multiple priorities required
- Strong detail orientation
- Strong knowledge of relevant technologies
- Strong project management experience
- Excellent written and oral communication skills are required
- Proactively seeks to apply new tactics and job skills to enhance current role, educate colleagues, and improve broader team`s performance
- Demonstrates understanding of internal organization and marketing impact on broader organization
- Leverages multiple sources of data in development and day to day work, triangulates data sources, effectively anticipates others questions and concerns on a given topic
As a purpose-driven organization, Liberty Mutual is committed to fostering an environment where employees from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits and continuous learning opportunities, we seek to create an environment where employees can succeed, both professionally and personally.
At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow.
We are proud to support a diverse, equitable and inclusive workplace, where allemployees feel a sense of community, belonging and can do their best work. Our seven Employee Resource Groups (ERGs) offer a centralized, open space to bring employees and allies together to connect, learn and engage.
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
Fair Chance Notices
Company
When people have a sense of security, they are free to relax, venture out, and live their lives. This is the feeling Liberty Mutual brings to the world every day. Founded in 1912, we are a global leader in property and casualty insurance, focused on protecting and preserving the lives and dreams of customers in more than 30 countries. With over 50,000 employees throughout the world, we offer you the chance to work for an evolving, growing company with a deep sense of humanity and a commitment to diversity and philanthropy. Join our team and go to work knowing that what you do matters. Because really it does.
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