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Regional Marketing Lead

Allstate Insurance Company
Ontario, California
Closing date
Sep 7, 2024

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Marketing / Communications
Job Type
Not Specified
Career Level
Not Specified

Job Details

At Allstate, great things happen when our people work together to protect families and their belongings from lifes uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

Allstate Insurance Company of Canada is a leading home and auto insurer focused on providing its customers prevention and protection products and services for every stage of life. The company is proud to have been named a Best Employer in Canada for nine consecutive years and prioritizes supporting employees and fostering an inclusive, welcoming corporate culture. Allstate is committed to making a positive difference in the communities in which it operates through partnerships with charitable organizations, employee giving and volunteerism. Serving Canadians since 1953, Allstate strives to provide reassurance with its "Youre in Good Hands" promise.

Through our Employee Value Proposition, Opportunity, Flexibility, Community, Diversity and Family, we have worked hard to develop and nurture a culture where employees feel valued, experience personal growth, have career options and truly enjoy the work they do.

Benefits to joining Allstate:

  • Flexible Work Arrangements

  • Employee discounts (15% on auto and property insurance, plus many other products and services)

  • Good Office program (receive up to 400$ back after purchasing office equipment)

  • Student Loan Payment Matching Program for Government Student loans

  • Comprehensive Retirement Savings Program with employer matched contributions

  • Annual Wellness allowance to support employees with improving health and wellbeing

  • Personal reflection day

  • Tuition Reimbursement

  • Working within the community and giving back!

The Regional Marketing Lead is accountable for supporting the achievements of ACGs short and long term Mission, Vision and strategic objectives by: working with Directors of Business Development, Agency Managers, and Allstate Sales Agents (ASAs) to create marketing plans to support regional growth and that are aligned to ACGs marketing strategy. The Regional Marketing Lead is the link between the field and Head Office Marketing; ensuring the field is aware of the tools available and best practices, and providing feedback to Head Office about the tools provided and the needs of the field.


  • Work with Agency Managers and Directors of Business Development to help them develop marketing plans using the marketing tools, guidelines, best practices, and strategies developed by Head Office Marketing

  • Educate the field on the marketing tools available and help ensure their effective utilization allowing customization of the tools to support, ASA, AIA and Regional goals and centres of influence(s) while providing feedback to Head Office where possible to guide future development and change.

  • Oversee and manage the regional marketing budget, ensuring cost-effective utilization of resources.

  • Monitor approved expenses to ensure all marketing activities stay within the approved budget and is utilised within the agreed timeframe.

  • Ensure all regional marketing materials and activities adhere to brand guidelines and maintain brand integrity.

  • Support the planning and execution of regional events, tradeshows and customer engagement activities to increase brand visibility and generate leads in alignment with ACGs strategy

  • Collaborate with cross-functional teams to align strategies and achieve business goals

  • Other Duties and special projects as assigned


  • Post-Secondary Degree or Diploma in Marketing, Business, Commerce, or related field

  • 3+ years experience in a similar role

  • Ability to work independently as a significant amount of time will be spent supporting the field

  • Ability to coach and mentor co-workers on how to develop and activate effective marketing plans and strategies.

  • Knowledge of marketing principles. Understanding and use of best practice techniques in order to ensure compliance and effective completion of project plans.

  • Experience in Digital Marketing and Social Media


Customer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Results-Oriented

Joining our team isnt just a job its an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.

Youll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, weve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.

Good Hands. Greater Together.


COMPANY INFORMATION The Allstate Corporation (NYSE: ALL) protects people from life's uncertainties with more than 113 million proprietary policies. Allstate offers a broad array of protection products through multiple brands and diverse distribution channels, including auto, home, life and other insurance offered through its Allstate, Esurance, Encompass, SquareTrade and Answer Financial brands. Allstate is widely known from the slogan "You're in Good Hands with Allstate." The Allstate Corporation is the largest publicly held personal lines property and casualty insurer in America. Allstate was founded in 1931 and became a publicly traded company in 1993. In 2023, Allstate was number 84 on the Fortune 500 list of largest companies in America. WHAT WE DO We’re more than insurance agents and claims representatives. We’re individuals with hopes, plans and passions. The biggest of which is helping people live smarter, safer lives. Doing so means continuing to re-imagine how we do what we do, the impact we can make on the world, ways we can each succeed in our own careers and actions we can take as a company that are good for all. To do that, we need all kinds of people – including lawyers, accountants, building engineers, project managers, marketing professionals, human resource specialists and so many more. WHO WE ARE – INCLUSIVE DIVERSITY    We hold each other accountable to encourage and embrace our collective differences. It’s our individual characteristics, values and beliefs, along with backgrounds and experiences that give us fresh perspective and purpose. We work harder, meet customer needs more effectively, share better, and identify more innovative ideas when we are accepted for who we are by the world around us. Our success comes from a chorus of many different voices. At Allstate, every voice counts.​ In our stand against racism, we’ve been making changes within Allstate. We’ve been listening, learning and engaging in change. We are focused on improving equity for all. Allstate is committed to long-term change not only in the way we conduct our business, but also for our employees. There’s a dynamic environment waiting for you here. You’ll find people with similar interests, as well as the many who’ll help expand your horizons. We believe in the power of connections. That’s why Allstate promotes diversity through a robust network of employee resource groups. It helps connect us all and supports our unique talents. Here are some of the available resource groups that actively support our employees: Abilities Beyond Limitations & Expectations African American Working Network Allstate Asian American Network Allstate Foster and Adoption Network Allstate PRIDE Allstate Veterans Engagement Team and Supporters Allstate Women’s Information Network Entrepreneurs at Allstate Families at Allstate Matter Native American Peoples at Allstate Professional Latino Allstate Network Young Professionals Organization WHY JOIN OUR COMPANY Allstate has been protecting people from life's uncertainties since 1931. We continuously develop and improve products and services so our customers can live well protected. For employees, we offer an environment that fosters innovative thinking and collaboration - where you'll be able to explore your ideas and feel proud of the work you do.  Our Benefits Allstate is dedicated to helping employees live happier and healthier lives. As a Fortune 100 company and industry leader, we provide a competitive salary and a benefits package that includes medical and dental insurance, tuition assistance, as well as a robust pension and 401(k). Plus, you'll have access to a wide variety of programs to help you balance your work and personal life - including a generous paid time off policy.  Growth and Development We support your desire to grow and provide opportunities to learn, explore new horizons, and follow your passion in a meaningful career. From access to hundreds of learning opportunities to in-house networking and rotational work experiences, Allstate is a place where you can forge your own path and expand your personal and professional potential. 
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