Senior Program Manager, Marketing

Location
02116, Boston
Salary
Open
Posted
Nov 19, 2021
Closes
Jan 18, 2022
Ref
95582800#GIJ--LibertyMutual.2
Job Type
Not Specified
Career Level
Not Specified

10/25/21 Revised description

 

Note: Compensation for this role will depend on the candidate's geographic location, overall experience, and skill level.

 

Job Summary:

 

As a member of Global Brand & Communications team, the Senior Marketing Program Manager works independently with some manager instruction leading integrated marketing programs for internal and external audiences aimed at promoting brand awareness, attracting talent, and contributing to overall employee experience. This role will be responsible for managing all aspects of external sponsorships/partnerships and leading activations that promote the brand.

 

Responsibilities:

 

  • Lead complex integrated marketing campaigns from strategic planning to execution and sets expectations with stakeholders
  • Manage day-to-day relationship with external sponsorship partners including asset negotiation and activations
  • Effectively prioritize workload to deliver work on schedule while seamlessly manage competing demands
  • Manages development of creative executions that bring sponsorship campaigns to life
  • Demonstrate openness, logic and sound reasoning to address others' concerns and gain support of marketing programs
  • Partner with the analytics team to develop and measure the effectiveness of integrated marketing campaigns
  • Use analytics to optimize and inform future decisions
  • Foster strong relationships within department and with cross-functional partners
  • Create presentations that are well-organized and support recommendations to senior management
  • Independently lead meetings
  • Constructively handle mistakes and setbacks
  • Actively seek to expand and integrate marketing knowledge and skills into recommendations

  • Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required; MBA preferred. 8+ years of relevant and progressively more responsible experience within a marketing-driven organization.
  • 7-10 years of project management/account management experience with solid background in integrated marketing preferred.
  • Experience in end-to-end execution of successful marketing campaigns and sponsorships
  • Proficient in understanding multiple marketing disciplines and how they connect
  • Experience in working directly with creative departments and agencies
  • Performs well in a fast-paced environment
  • Strong oral and written communication skills
  • Sponsorship Management experience preferred

At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.  

 

Liberty Mutual has proudly been recognized as a Great Place to Work by Great Place to Work® US for the past several years. We were also selected as one of the 100 Best Places to Work in IT onIDG's Insider Pro and Computerworld's 2020 list. For many years running, we have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduatesas well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgroup.com/diversity-inclusion 

 

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits  

 

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law. 

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