Head of Marketing Technology

Location
Somerville, Massachusetts
Salary
Open
Posted
Oct 10, 2021
Closes
Dec 09, 2021
Ref
93084538#GIJ--LibertyMutual.1
Job Type
Not Specified
Career Level
Not Specified

At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession. We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more, please visit https://www.libertymutualgroup.com/about-lm/careers/benefits

 

Liberty Mutual has proudly been recognized as a Great Place to Work by Great Place to Work® US for the past several years. We were also selected as one of the 100 Best Places to Work in IT on IDG's Insider Pro and Computerworld's 2020 list. We have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduatesas well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgroup.com/diversity-inclusion

 

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

Description

We are looking for an experienced, data-driven marketer to lead our marketing technology group. This role leads the strategy and management of marketing technology solutions to drive incremental sales growth across our media channels.  This is a highly cross functional role, with close partnership across media, marketing, eCommerce, IT, data science, and privacy.

 

Responsibilities:

  • Set the vision and plan for the future of Marketing Technology. Operationalize and execute on plan with excellence.
  • Co-create 1st party customer data vision with the Data Office.
  • Partner with Legal to ensure data privacy compliance within Media.
  • Oversee the execution of Marketing Technology functionality across Media and eCommerce including audience segmentation and activation, 1st party data, media measurement tools, digital identity, privacy, and tag management.
  • Manage vendor relationships related to our Marketing Technology platforms; CDP, DSP, DMP, Ad Server, Ad Safety, Tag Management, Identity, Measurement platforms; negotiate technology contracts to drive the most value; manage the budgets and resources in alignment with agreed-upon business KPIs
  • Translate digital technology investments into direct and measurable business results & outcomes.
  • Develop and manage a technology roadmap for our Marketing Technology to ensure we are building an effective marketing technology solution based on top priorities.
  • Partner with Legal to ensure data privacy compliance within Media.
  • Deep technical understanding of the AdTech industry and technologies.
  • Routinely work with internal partners focused across the marketing and advertising technology stacks.

Qualifications:

  • Proven leadership ability in managing a strong, experienced, and diverse team
  • Clear communication skills. We are looking for someone who is comfortable problem solving with technical experts as well as explaining a new technology to an executive
  • Expertise in using CDPs to drive tailored customer engagement
  • Experience and expertise across media tactics
  • Curiosity about the ever-changing media and technology landscape
  • Ability to transform data into insights that impact plans and investments
  • Experience managing technology vendors
  • Organization and multi-tasking skills
  • Highly motivated/ambitious and a new idea generator
  • 10+ years of experience in ad tech, media, or another relevant field

 

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