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Digital Marketing Manager - Medicare

Employer
Capstone Search Group
Location
Remote within United States
Salary
$80k to $100k
Closing date
Oct 9, 2021

Job Details

About the Role

Field Marketing Organization(FMO) seeks a Marketing Manager to step in and provide specialized consumer marketing to the senior market for Medicare and insurance products. In this role, you will manage lead generation campaigns and initiatives using direct mail, digital advertising, and outside vendors.

Duties & Responsibilities

  • Drive lead and conversion goals aligned with the overall business objectives and budgets
  • Create and manage the internal and external lead generation campaigns
  • Manage daily and weekly lead volume in coordination with the sales team
  • Set lead budget and manage bidding strategies
  • Continually optimize internal campaigns and external vendors to meet KPI goals including analysis of demographic data, creative, time of day, and other factors
  • Analyze and provide reporting on performance data across the sales funnel
  • Responsible for overall budget tracking, invoicing, and reporting

Skills & Experience

  • Bachelor’s degree required
  • 3-5 years of experience working in direct marketing and lead generation, with a strong preference for insurance industry experience
  • Advanced to expert level proficiency with Microsoft Excel
  • Experience working with Facebook Ads, Google Ads, Taboola, or other programmatic display platforms
  • Proven track record managing direct response and performance-based marketing campaigns, with examples of delivering quantifiable results

Compensation, Benefits, & Perks

$80k to $100k + benefits package and ability to work fully remote.

Company

Capstone Search Group is an insurance recruiting firm that offers creative, unique staffing solutions for the insurance industry! Our clients include insurance companies, agencies, brokers and intermediaries. Our goal as insurance recruiters is to help insurance organizations identify, attract and retain experienced talent that impacts immediate openings and promotes future growth. We offer Direct Hire (Contingency Search, Engaged/Retained and Recruitment Process Outsourcing [RPO]) and Contract Solutions (long-term contract, 1099 and temp-to-perm).

Company info
Website
Telephone
5152165457
Location
10647 Justin Drive
Urbandale
IA
50322
US

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