Avail - Marketing Analyst
Avail is a new car sharing platform focused on improving mobility and reducing the cost of car ownership. We provide a safe and easy experience for both owners and borrowers to list and book vehicles across multiple concepts: travelers coming in and out of major airports, sharing with neighbors, and as an affordable alternative during insurance claims.
Avail is seeking a talented analyst to join the Marketing team, owning data, insights and reporting. This person will report to the Marketing Director and use insights to drive growth, marketing decisions, channel optimization and budget allocations while also partnering closely with the central Data and Analytics team to design and create data tables. The ideal candidate has experience and thrives in a start-up environment, has marketing acumen, and cares that data insights are taken all the way to implementation.
- Work with other marketing leads to ensure that teams are using data to make informed decisions about spend, optimization and prioritization.
- Own insights and reporting so that the most important metrics are always accessible and understandable
- Understand consumer funnels and work with marketing and product to set appropriate goals at each stage
- Champion experimentation by creating a framework for testing, ensuring consistent measurement and implementation.
- Lead the creation and ongoing improvement of marketing attribution, measurement and data integrity
- Partner with the central data and analytics team to design and build the company’s greater data strategy and architecture.
- 5+ years of experience in data analytics, related field, or equivalent experience
- Strong ability to analyze data and synthesize findings into actionable insights and recommendations
- Advanced SQL skills and ability to navigate large, messy, raw data
- Experience using data visualization tools, both sophisticated and simple
- Enjoys working cross-functionally and communicates effectively
- Understands digital marketing channels, offline advertising, growth and conversion optimization
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
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Allstate generally does not sponsor individuals for employment-based visas for this position.
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