Associate Creative Director Digital Design

Hartford, Connecticut

Company Summary

Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

Target Openings

1

Job Description Summary

The Associate Creative Director, Digital Design will work with a team of multidisciplinary creative talent who conceive and execute integrated marketing materials across all digital channels - including websites, emails, social media, and paid advertising. This individual should possess the skill set to transform concepts into wireframes and visual assets for an impactful and memorable brand and customer experience. The candidate should also have solid experience in and knowledge of the digital field, design best practices, and current digital trends. Demonstrates a seasoned understanding of and passion for all aspects of creative work - including concepts, design, writing and creativity. This position may manage others.

PRIMARY JOB DUTIES

  • Works with creative directors to help drive the vision, conception and design of industry-leading creative solutions that translate marketing and business objectives into integrated and breakthrough campaigns.
  • Conceptualizes and executes marketing initiatives in a 360-degree, omni-channel fashion.
  • Collaborates with peers across creative, project management, strategy, content marketing and IT to help deliver award-winning creative solutions; leading projects from concept to launch.
  • Strategic understanding of current trends within experience design, marketing, branding, digital product design and agile methodologies, and the ability to translate these into impactful creative solutions.
  • Provides guidance and leadership in brainstorming ideas and concepts.
  • Oversees, mentors and assigns work to a team of copywriters, graphic designers, conceptual designers or videographers and above to generate integrated concepts and ideas.
  • Inspires and achieves a high level of output and produces the best possible work for clients, from a design, copy and conceptual point of view.
  • Partners with creative teams to develop multiple concepts/campaigns for assigned products/projects.
  • Prepares, oversees and presents complex and integrated campaigns. Represents the creative team with in-depth knowledge of why choices are being made. Articulates campaign messaging, approaches and priorities.
  • Reviews ideas (self and teams) and discusses progress with creative director and/or executive creative director.
  • Amends, revises or redevelops campaigns in response to feedback from the 2VP Copy/Art/Design/Video, executive creative director or clients.
  • Keeps self and teams up to date with popular culture and trends.
  • Understands importance of making sure final output (copy, art, design and video) is aligned with Travelers brand guidelines and follows internal approval processes.
  • Provides guidance and oversight on concepts, copy and visual design to less senior members of the creative team.
  • Manages and/or works on several campaigns at once, under pressure and on tight deadlines.
  • Reviews and when necessary, helps refine creative briefs developed by the marketing team.
  • Works closely with account service and marketing clients to ensure creative work meets strategy.

MINIMUM QUALIFICATIONS

Minimum of 6 years of experience in a creative function.

EDUCATION, WORK EXPERIENCE AND KNOWLEDGE

Bachelor's Degree in Graphic Design, Fine Arts or related field or equivalent experience preferred.

7+ years in a creative leadership role overseeing conception and design of cross-channel creative solutions (5+ years in an agency environment) that have resulted in superior customer engagements.

Expert knowledge in visual design and communication principles, with a strong emphasis on UI, UX, and web standards.

An understanding of digital product design principles, including mobile standards, systems design, and agile development methodologies while proactively seeking knowledge in emerging technologies and markets.
 

Seasoned knowledge of company products, services, marketing strategies and company brand guidelines, standards/practices.

An exceptional on-line portfolio demonstrating strong creative direction, and experience creating campaigns and digital experiences for leading brands. Experience working within the constraints of highly regulated industries a definite plus.

JOB SPECIFIC TECHNICAL SKILLS AND COMPETENCIES

Ability to work well cross functionally, scope and estimate creative work streams, make appropriate trade-offs to meet time constraints, and utilize business data and analytics to make informed decisions that support business growth

Strategic understanding of current trends within experience design, marketing, branding, digital product design and agile methodologies, and the ability to translate these into impactful creative solutions across all digital channels, including editorial landing pages, cross-promotional banners, and other site assets, emails, digital display banners, Facebook link ads, Instagram carousels, and Google ads

Working knowledge of HTML/CSS and excited to use the latest prototyping tools, including InVision, Marvel, and Hype

Fluency in Sketch, Adobe Photoshop, and Illustrator

Ability to effectively navigate a corporate culture, make client presentations, lead creative reviews and concept presentations, and educate partners across the enterprise about the value of excellent visual design

Ability to align resources to accomplish key objectives.

Ability to persuade and motivate others at various levels of the organization through collaboration and cooperation.

Ability to express ideas clearly and concisely; disseminate information about decisions, plans and activities.

Advanced project management skills and ability to manage multiple complex projects simultaneously.

Advanced ability to work independently and as a team member.

Advanced analytic and problem-solving skills.

Expert leadership skills including ability to:

Manage in participative manner

Develop employees

Manage change effectively

Inspire others and promote a vision

Understand and navigate organization

Influence at all levels of the organization

Employment Practices

Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences. 


If you have questions regarding the physical requirements of this role, please send us an email so we may assist you.


Travelers reserves the right to fill this position at a level above or below the level included in this posting.


About Travelers

The Travelers Companies, Inc. (NYSE: TRV) is a leading property casualty insurer selling primarily through independent agents and brokers. The company's diverse business lines offer its global customers a wide range of coverage in the auto, home and business settings. A component of the Dow Jones Industrial Average, Travelers has more than 30,000 employees and generated revenues of approximately $25 billion in 2010.