Where good people build rewarding careers.

Think that working in the insurance field can’t be exciting, rewarding and challenging? Think again. You’ll help us reinvent protection and retirement to improve customers’ lives. We’ll help you make an impact with our training and mentoring offerings. Here, you’ll have the opportunity to expand and apply your skills in ways you never thought possible. And you’ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.

Job Description

The Media Strategy and Investments Planner drives Allstate core line campaign strategy, planning and investment oversight. This person will also be responsible for full funnel media strategy & planning for various brand and product programs. They will serve as a key internal stakeholder to evaluate, understand and set business objectives, and ultimately ensure objectives are met. This collaborative, highly-engaged person is relied on as the subject matter expert to internal and external stakeholders such as product, measurement, analytics, brand marketing, corporate relations, operations and third-party media partners.

Key Responsibilities:

• In partnership with the Senior Media Manager, develop, plan, launch and monitor integrated media strategies
• Coordinate efforts with Media Buyers, Measurement, Analytics, Brand Marketing and Product teams to determine business objectives, develop plans across programmatic, paid social and acquisition (paid search) tactics
• Define and leverage media consumption habits by audience segment
• Develop plans that most effectively reach desired target audiences that will support short, mid and long-term brand health & policy growth objectives
• In partnership with marketing, analytics, research, and administration; measurement, define and establish metrics for success, and evolving methodologies to address complex research and measurement needs
• Interpret results into actionable insights and make recommendations that drive incremental brand health & growth and overall improved efficiencies
• Report on key metrics for campaign effectiveness among relevant internal stakeholders
• Serve as subject matter expert for and establish a solid working relationship with program stakeholders inside and outside of media, including executive leadership

Key Responsibilities (Cont'd)

• Prepare and deliver campaign presentations to stakeholders, distilling complex matters into non-technical terms for executive decision makers
• Lead the development of communication strategies
• Keep apprised of continually changing data usage regulations and any associated downstream impact to media campaigns
• Serve as a key point of contact for third party media partners including DSPs, social media platforms & external agency, Google and other direct inventory partnerships
• Establish and utilize metrics to interpret overall program results, trends and potential needs
• Provide key consumer insights, market trends and opportunities to improve effectiveness of programs by soliciting input from key stakeholders and leveraging research
• Consult on and assist with negotiation of favorable contracts in partnership with Senior Media Manager and Media Operations team
• Assist the Senior Media Manager in yearly planning and defining team goals & objectives
• Manage various budget, invoicing and financial needs
• Other duties as assigned

Key Responsibilities (Cont'd)

Supervisory Responsibilities:

Direct report(s) TBD

Job Qualifications

• Bachelor’s Degree with concentration in Business, Finance, Marketing or Analytics preferred
• Minimum of 5 years of previous media planning experience; combination of business, finance, product, digital and/or marketing analytics experience is a plus
• Aptitude to build and maintain strong cross-functional working relationships
• Ability to provide insightful feedback on business questions related to media and ad technology, data and optimization
• Excel skills, including understanding of formulas, functions and analyzing results
• Insurance, Financial Services or service industry knowledge preferred
• Organization and project/program management skills

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.

Allstate generally does not sponsor individuals for employment-based visas for this position.

It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race, religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment