External Media Communications Manager
- Employer
- Allstate Insurance Company
- Location
- Northbrook, Illinois
- Salary
- Not Specified
- Closing date
- Oct 3, 2019
View more
- Category
- Marketing / Communications, Executive / Management
- Job Type
- Not Specified
- Career Level
- Not Specified
Job Details
Where good people build rewarding careers.
Think that working in the insurance field can’t be exciting, rewarding and challenging? Think again. You’ll help us reinvent protection and retirement to improve customers’ lives. We’ll help you make an impact with our training and mentoring offerings. Here, you’ll have the opportunity to expand and apply your skills in ways you never thought possible. And you’ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.
Job Family Summary
Be passionate. Be a leader. Most importantly – do meaningful work.
We’re looking for a communication professional who is strategic and creative, with a track record for garnering earned media that builds consumer awareness, engagement and advocacy, while contributing to business outcomes. If you can distill complex information into understandable and engaging messaging, develop projects to their full potential, and confidently work with leaders at all levels, this role may be for you. And if you’ve ever wondered what it’s like to work for a startup, we are an 88-year-old startup backed by the legacy of a major brand.
Job Description
Corporate Relations creates value by building and protecting Allstate’s reputation. We drive action and advocacy among key stakeholders by telling Allstate’s broader story and building a shared belief in Allstate as an innovative, customer-centric and caring company. We are talented, creative, passionate and strategic individuals who work together to achieve our common goals. We are research-based, outcomes-driven and business-focused, with a dedication to professional development at all levels.
The External Media Communication Manager implements, manages and measures external communication strategies and initiatives for the department that accelerate Allstate’s competitive advantage through reputation, increase confidence in Allstate’s business strategy and create a more purpose-driven culture. This role will help advance Allstate’s corporate social responsibility efforts and The Allstate Foundation by leveraging traditional and digital/social platforms to tell Allstate’s story of good.
Key Responsibilities
- Strategic Planning: Develop and implement strategic earned media and engagement plans for one or more of the seven key Allstate stakeholders (employees, consumers, customers, agency force, opinion leaders, policymakers and investors), with a goal to improve Allstate’s reputation overall and by individual stakeholder.
- Strategic Communication Counsel for Business Leaders: Provide strategic communication counsel to senior business leaders, translating CSR/Foundation and enterprise priorities into internal/external actions that support stakeholder engagement and/or build and protect Allstate’s reputation. Use interpersonal influence to build relationships and provide effective counsel.
- Data-Driven Decision-Making: Use stakeholder data and analytics to monitor and measure the effectiveness of internal/external communication plans, including CSR/Foundation plans, and stakeholder engagement plans in the short term and recommend enhancements.
- Storytelling and Content Creation: With a mindset of curiosity, find story ideas that help raise awareness of Allstate as an innovative, customer-centric and caring company. Write content that aligns with corporate and stakeholder narratives and storylines.
- PR/Media Relations and Issues Management: Develop and pitch CSR/Foundation content, and secure placement in traditional and digital/social media channels (owned, earned and paid), and internal communication platforms as appropriate. Take a 360-degree perspective to uncover issues that may negatively impact Allstate’s reputation, working with the Issues Team on resolution and mitigation.
Key Responsibilities (Cont'd)
- Champion of Culture: Support the implementation of communication plans and tactics to help create an inclusive, empowering, and purpose-driven corporate culture aligned to and supportive of Allstate’s corporate strategy and narrative. Model effective change behaviors to encourage others through times of change.
- Talent Development: Serve as a peer leader across the team and department and actively recruit talent.
- Resource Allocation and Budget Management: Support development of project and program budgets and manage forecasts monthly in support of Corporate Relations goals. As needed, manage external/vendor relationships according to department expectations and corporate policies.
Job Qualifications
Education and Experience
- Bachelor’s degree required, preferably in communication, marketing, journalism or related field. Master’s degree preferred.
- 7-10 years of experience in corporate communication or public relations preferred, with emphasis in corporate social responsibility in a corporate or nonprofit setting; strong knowledge of digital/social media platforms to drive earned media; insurance or financial services business acumen a plus.
Certificates, Licenses, Registrations
- None required
Functional Skills
- Strategic Communication Planning and Strategic Counsel: Experience using data and analytics to develop, execute and measure the effectiveness of integrated communication plans that move key stakeholders from awareness to advocacy and action. Experience providing strategic communication counsel, including ability to listen for understanding, and influencing business leaders, external partners and vendors.
- Reputation and Brand Management: Understanding of reputation and brand management and confidence in recommending, developing and incorporating strategies that will protect and build the brand’s reputation with multiple stakeholders.
- Strong Communication and Interpersonal Skills: Understanding of stakeholders and how to communicate effectively through written, multimedia, digital and in-person communication. Highly proficient in Associated Press style.
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
Good Work. Good Life. Good Hands®.
As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.
Allstate generally does not sponsor individuals for employment-based visas for this position.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race, religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment
Company
- Website
- https://www.allstate.com/
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