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Senior Marketing Technology Analyst

Employer
Liberty Mutual Insurance
Location
Boston, Massachusetts
Salary
Not Specified
Closing date
Oct 4, 2019

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Job Details

Advance your Career at Liberty Mutual Insurance - A Fortune 100 Company

Did you know that Liberty Mutual has its own digital media agency in house? Come join us!

As we continue to grow, we are attracting top strategic, creative and analytical minds. Why? Because we offer the chance to do inspiring work that makes a difference for our customers, and the opportunity to work with innovative companies like Google, Salesforce, Facebook, Amazon and many more.


The Team:

The Ad Tech & Audience team builds our best-in-class marketing technology stack to enable customer-centric marketing campaigns and digital experiences. From integrations with key advertising partners, to leading audience segmentation and targeting, to our data management platform – we are building a smart, effective toolset and audience dataset to optimize hundreds of millions in marketing spend and unlock growth for Liberty Mutual. On this team, you’ll get exposure to Media Buying, eCommerce, Data Strategy, Data Science, and Creative Decisioning.

The Role:
  • Articulate and translate digital customer needs into media and technology solutions, understanding cost ramifications, prioritization, tradeoffs, and potential business outcomes.
  • Communicate ad technology and audience strategy with partners, keeping them up to date on project goals, timelines, and progress.
  • Evaluate, implement and optimize multi-million-dollar ad technology strategy, including DMP’s, Data Onboarding, DSPs, Ad Servers, Onsite & Media Tracking, DCO, and Attribution tools, executing on our vision architecture.
  • Manage and collaborate with external partners (e.g., Salesforce, Google, LiveRamp, Facebook) and internal partners including Media Buying, Data Science, Data Strategy, eCommerce, Creative, Legal, on highly technical projects.
  • Analyze and recommend audience targeting and segmentation strategies for digital marketing campaigns and website personalization, partnering with teams to implement and test.
  • Develop a broad knowledge of cross-Digital capabilities, while becoming a subject matter expert in the digital media & technology space.

Qualifications:
  • 5+ years experience in marketing/advertising, ad technology, management consulting, or other analytical field.
  • Must have passion for digital media and new technologies.
  • Strong problem solving and critical thinking skills with ability to push the solutions and progress.
  • Ability to simplify complex technical topics into easy-to-understand stories.
  • Proactive, great teammate, strong communicator.
  • Strong Excel skills required. SQL, SAS skills highly preferred.
  • Bachelor's degree required, Master's degree highly preferred.
  • Experience in project management highly cross functional work environments, with both technical and strategic partners.
  • Phenomenal communication skills and ability to adapt communication to specific partners.

Benefits:


We value your hard work, integrity and commitment to positive change. In return for your service, it’s our privilege to offer you benefits and rewards that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

Overview:

At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives. We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed.

We’re dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual.

Company

When people have a sense of security, they are free to relax, venture out, and live their lives. This is the feeling Liberty Mutual brings to the world every day. Founded in 1912, we are a global leader in property and casualty insurance, focused on protecting and preserving the lives and dreams of customers in more than 30 countries. With over 50,000 employees throughout the world, we offer you the chance to work for an evolving, growing company with a deep sense of humanity and a commitment to diversity and philanthropy. Join our team and go to work knowing that what you do matters. Because really it does.

 

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