Company Information
Solid reputation, passionate people and endless opportunities. That's Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers - and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.

Job Summary
Under Moderate Supervision, Accountable for implementing components of digital marketing strategy, content, media and related technologies through specific channels (search engine optimization, websites, landing pages, display, mobile, social and/or email) that support organizational marketing objectives for entire online customer journey (engagement, acquisition, and/or retention of business). Position does not manage others. Moderate Supervision: Incumbent performs standard and routine assignments independently to conclusion; unusual problems which may require exceptions to procedures or processes are referred to the supervisor.

Primary Job Duties & Responsibilities
Apply digital marketing techniques to effectively attract an audience utilizing an appropriate mix of platforms. Apply methods to improve conversion through technology and process opportunities (A/B testing, segmentation, content targeting, etc.) Understand Key Performance Indicators to measure campaign and resource performance and identify efforts for improving engagement, acquisition, and/or retention. Set up smaller scale digital marketing campaigns using in-house and vendor-supplied campaign management tools. Participate in discussions with team members on business programs and initiatives. Work with external vendor partners. Participates in discussions with team members to understand the goals of business partners and to make recommendations on strategies to address those goals (via digital, social and mobile, and content marketing. Utilize knowledge of company products and business model to profile customers and build valuation model. Become familiar with functions performed by other marketing disciplines. Assist in developing digital research and intelligence programs to drive insights for marketing. Assist in developing components of digital marketing training to build capabilities across businesses and the enterprise. Other duties as assigned.

Minimum Qualifications
Minimum of 1 year of experience.

Education, Work Experience & Knowledge
Bachelor's degree in marketing or other related field or equivalent experience preferred. Typically 2+ years of experience. Working Knowledge: Understands basic principles and terminology in order to understand and solve simple problems).

Job Specific & Technical Skills & Competencies
Basic analytical skills as well as verbal and written communication skills. Basic time and project management skills Maintains basic skills and understanding of digital advertising landscape. Basic ability to evaluate effectiveness of programs. Demonstrated flexibility and basic ability to think outside the box. Basic skill/competency level: demonstrates basic knowledge and ability; can apply the competency in common/familiar situations that present limited difficulties

Environmental/Work Schedules/Other
none

Preferred Qualifications
Experience with the following preferred but not required.

• Digital tagging (Tealium Platform)
• Supporting a Digital sales chat environment
• Google Analytics
• Data Studio / data visualization
• HTMP and Javascript
• Excel proficiency

Physical Requirements
Operates standard office equipment (Frequently) Sitting (can stand at will) (Frequently) Use of Keyboards, Sporadic 10-Key (Frequently)

Equal Employment Opportunity Statement
Travelers is an equal opportunity employer.
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