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Senior Program Manager, Customer Acquisition Marketing

Employer
Liberty Mutual Insurance
Location
Boston, Massachusetts
Salary
Not Specified
Closing date
Aug 28, 2019

View more

Category
IT , Marketing / Communications
Job Type
Not Specified
Career Level
Not Specified

Job Details

Want to have an impact on Liberty Mutuals goal to a best-in-class consumer experience leader in the insurance industry? Then join the Acquisition Marketing team!

These days, customers increasingly expect communications that are relevant, timely, and personalized. Regardless of what channel they are using to interact with us whether its on a computer, mobile device, or phone we want to make sure we are meeting and surpassing expectations with interactions that are easy and delightful.

As the Senior Program Manager for Acquisition Programs, you will get to help make this a reality in two major ways:

  • Promoting the growth of new traditional and digital campaigns through the development of new technologies to support consumer expectations

  • Optimizing current campaigns for growth and efficiencies

    As you push forward, your work will help drive several impactful KPIs across the organization, including customer base growth, conversion, and cost management. This role provides a unique opportunity to work at the intersection of strategy, acquisition, and tech to drive brand new, highly-visible, and impactful initiatives.

General Responsibilities:

  • Identifies, develops, manages and implements a portfolio of innovation projects; both traditional and digital

  • Manages innovation activities to meet organizational needs and to capitalize on acquisition opportunities

  • Implements and executes the defined innovation strategy

  • Supports management of budgets and contracts

  • Works with wide range of partners across the organization to gain buy-in and bring omni-channel vision to market

  • Organizes and coordinates the design and delivery of acquisition programs

  • Partner with senior team members and manager to establish and evaluate metrics and performance benchmarks for all marketing communication programs

  • Evaluates effectiveness initiatives through metrics and analysis to make recommendations regarding business cases

  • Optimizes use of data, technology and digital tactics to improve consumer experience, leading to greater acquisition and retention of customers

  • Leverages highly effective project management skills to drive complex cross-functional programs

  • Leverages highly effective written and verbal communication skills with peers and leadership; help represent the Marketing organization to internal and external stakeholders, including senior leadership.

Qualifications:

  • Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required

  • 8+ years of relevant experience within a digital marketing-driven or customer-centric organization

  • Strong analytical mindset and ability to interpret data to make recommendations: you dont need to be an Excel whiz (though it always helps!) but you do need to be comfortable thinking and talking about analytical questions

  • Proven track record of ideating and launching new to market customer acquisition initiatives

  • Proven ability to collaborate effectively and project manage multiple key business partners

  • Intellectual curiosity, including the willingness to dig in and learn more about things

  • Excellent written and verbal communication skills, including advanced PowerPoint and the ability to present concisely to influence others

  • Ability to work in a fast-paced environment and work on multiple priorities required; strong detail orientation helpful

  • Experience or interest in delivering customer-centric strategies

  • Advanced working knowledge of marketing tactics and the ability to integrate across channels preferred; this includes experience with relevant Marketing technologies, including Email Marketing, Direct Mail Marketing, Social Marketing, Customer Relationship Management, Content Management, and Data Management Platform

Benefits:

We value your hard work, integrity and commitment to positive change. In return for your service, its our privilege to offer you benefits and rewards that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

Overview:

At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives. We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed.

Were dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual.

Company

When people have a sense of security, they are free to relax, venture out, and live their lives. This is the feeling Liberty Mutual brings to the world every day. Founded in 1912, we are a global leader in property and casualty insurance, focused on protecting and preserving the lives and dreams of customers in more than 30 countries. With over 50,000 employees throughout the world, we offer you the chance to work for an evolving, growing company with a deep sense of humanity and a commitment to diversity and philanthropy. Join our team and go to work knowing that what you do matters. Because really it does.

 

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