The Digital Marketing Manager will lead digital marketing strategy and manage digital campaigns across NSM businesses. The Digital Manager will provide digital solutions and recommendations, provide planning/buying services, and ensure holistic campaign efforts through digital touchpoints.

• Create, execute, and oversee digital channels including paid search, display, native, OLV, and social media (in collaboration with the social media coordinator)
• Continuously optimize all digital campaigns and own ROI reporting
• Form effective search strategies including organic and paid search efforts
  • Create, maintain, and optimize successful PPC campaigns across a variety of platforms. (e.g. Google AdWords and Bing)
  • Conduct keyword research and analysis to provide keyword recommendations, audience targets, and measurement criteria
  • Perform competitive audits inclusive of positioning, bids, and messaging tactics
  • Develop ad copy (with Marketing Specialist and Creative support) and lead ongoing optimization efforts and refreshes for campaign success
• Create relationships with digital marketing vendors and provide proactive recommendations for new opportunities focused on business goals
• Oversee planning of digital efforts, negotiate placements, and execute digital media campaigns
• Provide measurement tracking criteria for all digital efforts- ensure analytics support through BI team and key stakeholders for channel evaluations
• Provide reporting insights and reporting for digital efforts- ensure optimization recommendations and guide learning opportunities across the programs
• Work closely with creative lead to create digital creative advertising units inclusive of video, banners, ad copy, and landing page creative
  • Ensure business goals are pulled through all campaign efforts
• Maintain up to date information on industry trends and digital changes across partners, competitors, and insurance industries

• 7-10 years of experience in Digital Media planning/buying role- SEM and display media required
• Experience managing online marketing projects from concept to implementation, with solid project management skills
• MUST have hands-on expertise with Google Analytics, Google AdWords, Google Tag Manager and Social media monitoring tools- Certifications preferred
• Experience managing small teams
• Working knowledge of WordPress and HTML is a plus
• Working knowledge if SEMrush is also a plus
• Excellent verbal and written communication and interpersonal skills, a positive attitude, and the ability to thrive in a collaborative fast-paced environment.
• Proficient in MS Office (Excel, PowerPoint, and Word)
• Analytical thinking with strong math skills
• BS/BA in Marketing, Digital Media, or related field