Digital Marketing Consultant
- Employer
- Allstate Insurance Company
- Location
- Charlotte, North Carolina
- Salary
- Not Specified
- Closing date
- Aug 26, 2019
View more
- Category
- Marketing / Communications
- Job Type
- Not Specified
- Career Level
- Not Specified
Job Details
Where good people build rewarding careers.
Think that working in the insurance field cant be exciting, rewarding and challenging? Think again. Youll help us reinvent protection and retirement to improve customers lives. Well help you make an impact with our training and mentoring offerings. Here, youll have the opportunity to expand and apply your skills in ways you never thought possible. And youll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.
Job Description
The Digital Marketing Consultant works with a dedicated account base of agents to provide personalized digital marketing support. In this role you will work with agency owners and their staff to build out their branded websites and 3rd party online profiles (Yelp, Facebook, Google, etc.). The ideal candidate will have an interest in a broad spectrum of digital marketing tactics. Experience working directly with SMBs, creating content, and knowledge of local search strategies is a huge plus. Candidates must be able to build and maintain relationships with a variety of stakeholders.
Key Responsibilities
- Leverage your knowledge in digital marketing to perform 1:1 support for agents
- Support agents by assisting in the development of their online presence. The tactics may include (but not limited to) image optimization, content creation and customer review response.
- Ensure timely follow-up to inbound requests for support and maintenance across your agent base
- Help agents understand what digital marketing (including social media) options are available to them and how it can be used in their marketing plans
- Assist agents with navigating the various Allstate platforms in order to ensure data is accurate and in compliance
- Leverage a variety of methods to engage with your agent base; phone, email, form email, field consultants, etc.
- Responsible for completing a defined number of digital optimization tactics month/year
- Establish partnership with field marketing reps to maintain digital engagement across the agency force.
Job Qualifications
- 1-2 years digital marketing experience
- Hands on experience with at least one of the following: social media strategy, web content development, review acquisition strategy, SEO / SEM or web analytics tools
- Familiarity with CRM and CMS platforms a plus
- Experience of directly working with SMBs is a plus
- Ability to work 1:1 with a large client base and offer personalized service
- Strong written and verbal communication skills
- Ability to build relationships
- Can conduct yourself professionally at all times
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
Good Work. Good Life. Good Hands.
As a Fortune 100 company and industry leader, we provide a competitive salary but thats just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, youll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.
Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
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It is the Companys policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employees ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race, religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment
Company
- Website
- https://www.allstate.com/
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