Advance your Marketing career at Liberty Mutual Insurance - A Fortune 100 Company!

We are looking Marketing Automation Manager to join our team. Ideally, you are passionate about building journeys, email marketing, online advertising, analytics, and driving measurable awareness and engagement at a large scale. As an expert with data and technology, you will launch, optimize, and scale global marketing campaigns to drive awareness and impact for our independent agents. You will use digital channels, such as email, ads, and web, to drive results. Mastery of Salesforce, Salesforce Marketing Cloud and knowledge of other marketing automation tools required.

Responsibilities:

Design, execute and optimize omni-channel campaigns, including driving the creation of campaign briefs, creative, campaign journey setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results

Segment lists based on demographic and firmographic data and behaviors like past email engagement and website interactions

Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency, and scalability

Design and implement test plans (A/B and multivariate) to understand drivers of response and value.

Work cross-functionally and help project manage our email marketing initiatives with multiple internal/external stakeholders to execute marketing campaign

Assist with managing localization of email marketing content

Analyze the effectiveness of marketing campaigns and report back to stakeholders accordingly.

Be an in-house expert for CRM and marketing automation processes, vendors and compliance.

Qualifications:

• Bachelors degree or equivalent.
• 6 to 8 years of relevant experience.
• Excellent oral and written communication skills. Superior interpersonal, teambuilding and persuasion skills.
• Expert knowledge of media capabilities and the technical aspects of creative services, including presentation systems, video and print production, and web design.
• Advanced computer skills.

Benefits:

We value your hard work, integrity and commitment to positive change. In return for your service, its our privilege to offer you benefits and rewards that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

Overview:

At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives. We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed.

Were dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual.