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VP, Manager Acquisition Marketing

Employer
Liberty Mutual Insurance
Location
Boston, Massachusetts
Salary
Not Specified
Closing date
Jul 16, 2019

View more

Category
IT , Marketing / Communications
Job Type
Not Specified
Career Level
Not Specified

Job Details

Do you want to play a leading role in achieving Liberty Mutuals goal of becoming the fastest growing direct player in the insurance industry? Then join our world-class marketing organization as the leader of our Acquisition Marketing team!

As the Vice President of Acquisition Marketing, you will make this a reality by:

  • Driving our company's growth by leading an all direct acquisition program
  • Developing and driving digital marketing, direct mail, and email initiatives to turn consumers into customers

  • Enhancing current initiatives to lower cost and improve response as well as finding new creative sources for lead growth.
  • This role provides a unique opportunity to work at the intersection of strategy, acquisition, data, technology, and analytics to drive rapid growth through current and brand new, highly-visible, and impactful initiatives charting our current and future growth trajectory.

You will be responsible for:
  • Driving the development and delivery of digital marketing, direct mail, and email campaigns to reach potential customers.
  • Reducing acquisition cost by improving creative to drive response rates and continuously optimizing across portfolio and within programs.
  • Running the coordination, implementation, and tracking of effectiveness and results of all acquisition campaigns.
  • Continuously driving innovation by exploring new tactics, partners, data sources, and technologies.
  • Running, developing and retaining an engaged, high performing best-in-class team. Evaluates employee performance and provides mentoring.
  • Defining individual objectives and development plans that align with business goals. Identifies and helps recruit a pipeline of talent.


You will be a fit for the role if you have:

  • Proven track record of developing and executing strategies, ideally in marketing, across channels.

  • Strong analytical, strategic, project management, decision-making and problem-solving skills.

  • Strong communication and interpersonal skills.

  • The ability to effectively influence at all levels of the organization.

  • Bachelor's Degree and 10-15 years of related experience. MBA preferred


Liberty Mutual is an equal opportunity employer. We embrace an environment that is free from all discrimination in the workplace, in its business, or by its vendors. Liberty Mutual values diversity and the differences and similarities of our employees. We foster a diverse and inclusive work environment that leads to better ideas, stronger teams and more innovative products and services for our customers. Learn more


Benefits:


We value your hard work, integrity and commitment to positive change. In return for your service, its our privilege to offer you benefits and rewards that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits



Company

When people have a sense of security, they are free to relax, venture out, and live their lives. This is the feeling Liberty Mutual brings to the world every day. Founded in 1912, we are a global leader in property and casualty insurance, focused on protecting and preserving the lives and dreams of customers in more than 30 countries. With over 50,000 employees throughout the world, we offer you the chance to work for an evolving, growing company with a deep sense of humanity and a commitment to diversity and philanthropy. Join our team and go to work knowing that what you do matters. Because really it does.

 

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