ICW Group is hiring a Senior Corporate Communications Specialist. This position is a key role that will help drive the brand awareness, develop key messaging and elevate the company’s image through internal and external marketing communications. The end result will be to help the Company achieve the financial growth goals and to have an impact on the Company brand.

What Will You Be Doing?

Crafts strategic communications directed at policyholders, agents and other external audiences

• Partners with internal stakeholders such as Risk Management and Underwriting on marketing campaign strategies.

• Helps create print and electronic marketing communications.

• Develops content for Company’s customer facing websites.

• Creates email campaigns promoting Company’s products and services.

• Collaborates with the graphics team on message development and design. Develops internal company communications

• Initiates internal communications strategies to promote Company programs and events.

• Develops communications that help reinforce the Company’s culture.

• Helps produce company-wide meetings including content development and webinar broadcasts.

• Creates and edits Company intranet content including news and announcements. Serves as the primary public relations point of contact for the Company

• Implements integrated PR communications plans to publicize the Company’s products, services and executive thought leadership.

• Builds and maintains relationships with key business and insurance trade press.

• Coordinates media inquiries, inclusive of positioning and messaging.

• Drafts press releases and delivers them to media relations contacts throughout the United States.

• Ghostwrites byline articles with input from executive thought leaders. Manages Company’s Social Media platforms including content development

• Actively manages the Company’s social media accounts ensuring regular activity and online presence goals are met.

• Solicits, drafts and reviews content for use on all approved social media accounts to ensure information is accurate and brand compliant.

• Utilizes LinkedIn, Facebook, Twitter, YouTube, among other social media platforms to promote Company initiatives and campaigns while strengthening customer engagement.

• Collaborates with internal departments on social media campaigns and content ideas.

• Tracks, benchmarks and analyzes media coverage and social media KPIs; provides recommendations for continuous improvement. Influences a team and acts as valued contributor for the department

• Trains incoming staff and acts as a resource for colleagues in the department to answer questions and solve complex problems.

• Develops and implements project plans within the department and is accountable for managing ongoing projects.

• Participates in the performance management process of members of the team and will provide input and recommendations to senior leaders.

EDUCATION AND EXPERIENCE
Bachelor’s degree in Communications, English, Marketing or related discipline required. Minimum 7 years of experience with business to business (B2B) communications, preferably in the financial services industry. Demonstrated experience running high profiles projects with rigorous deadlines required. Experience with marketing automation tools such as Marketo, Pardot and Hubspot a plus

KNOWLEDGE AND SKILLS
Intermediate knowledge of Microsoft PowerPoint and other Office programs. Creative ability with excellent attention to detail. Strong writing skills required. Ability to brainstorm with and without others in order to create content from minimal direction. Ability to apply principles of market trends and logical thinking to a wide range of intellectual and practical projects. Ability to read, analyze, and interpret customer requirements, marketing reports, technical performance reports and other marketing and public relations related documents. Must be able to read, write and speak English effectively.