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Digital Marketing Manager, Acquisition Marketing

Employer
Liberty Mutual Insurance
Location
Boston, Massachusetts
Salary
Not Specified
Closing date
Jul 25, 2019

View more

Category
IT , Marketing / Communications
Job Type
Not Specified
Career Level
Not Specified

Job Details

Advance your career at Liberty Mutual Insurance- A Fortune 100 Company!

Liberty Mutual is building a best-in-class Marketing department and we are looking for a talented candidate to support our Digital Acquisition Marketing team. This person will be responsible for helping the team drive the strategic direction of our digital creative across all tactics (Display, Social, Affiliates, Aggregators, Search, and Landing Pages). In this role you will collaborate with teams across Marketing, Media Buying & Analytics, and Digital to execute Liberty Mutuals creative strategy with the goal of efficiently driving new business growth. Successful candidates will be strategic leaders that will push the status quo by bringing innovative thinking into our digital strategy.

Responsibilities:

  • Drive creative strategy across digital programs inclusive of Display, Programmatic, Social, Affiliates, Aggregators, Search, and Landing Pages
  • Build design and execute creative testing across all digital tactics
  • Analyze creative test results to determine effectiveness and apply insights to transform future strategy and testing roadmap
  • Lead the end-to-end management of deliverables from brief writing, concept review, execution, and post launch analysis
  • Collaborate with in-house media buying team to build digital marketing campaigns that will drive efficient new business growth and ensure creative deliverables support media plans
  • Partner with Digital squad to continuously test innovative concepts on the Marketing Landing Page to beat benchmarks and ensure user experience is aligned with traffic being driven
  • Support company initiatives by evolving our digital creative strategy and continue to find new ways to grow our business
  • Execute cross-functional projects for the Digital Acquisition Team that span multiple tactics and require coordination and buy-in from multiple stakeholders
  • Effectively communicate test results and recommendations to various stakeholders, including senior leadership
  • Research and assess cutting-edge digital opportunities that will drive innovation into our digital programs

Qualifications:

  • Bachelor's degree (with a concentration in Marketing preferred) 6+ years of relevant experience within a creative agency, large market-driven organization, or insurance industry
  • Experience managing creative process from brief writing to execution
  • Experience working on integrated campaigns across multiple digital tactics
  • Experience with Ad Servers and Creative Management Platforms (with dynamic ad serving preferred)

  • Experience bringing to life a personalized creative strategy within the digital marketing experience

  • Strong analytical skills with proficiency in excel

  • Motivated self-starter with strong attention to detail and the ability to manage multiple priorities and work in a fast-paced marketing environment

  • Solid strategic, analytical, organizational, and presentation skills

  • Highly collaborative with the ability to effectively interact with all levels of the organization

  • Comfort navigating a complex organizational environment; good instincts for how to move work forward

  • Strong client/relationship management skills and experience working with a wide array of business stakeholders

Benefits:

We value your hard work, integrity and commitment to positive change. In return for your service, its our privilege to offer you benefits and rewards that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

Overview:

At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives. We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed.

Were dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual.

Company

When people have a sense of security, they are free to relax, venture out, and live their lives. This is the feeling Liberty Mutual brings to the world every day. Founded in 1912, we are a global leader in property and casualty insurance, focused on protecting and preserving the lives and dreams of customers in more than 30 countries. With over 50,000 employees throughout the world, we offer you the chance to work for an evolving, growing company with a deep sense of humanity and a commitment to diversity and philanthropy. Join our team and go to work knowing that what you do matters. Because really it does.

 

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