Social Media Specialist

Location
Conshohocken, Pennsylvania
Salary
Not Specified
Posted
Jun 13, 2019
Closes
Aug 12, 2019
Ref
1052#GIJ--NSM.3
Job Type
Not Specified
Career Level
Not Specified
Overview

Plan, develop, and implement the marketing and communications strategy and tactics for social media, creating broader brand acceptance and interest. Responsible for the development and implementation of a social media plan including: development of brand(s) pages, advertising, promotions, copy, brand presentation, and marketing research across the social media landscape.

Responsibilities

  • Plan, develop, and implement the social media tactics for insurance brands and products.
  • Become our expert in social media markets focusing on external acceptance and internal participation.
  • Coordinate activities between brands and assist program directors with social media communications
  • Conduct social media promotions
  • Conduct marketing research and development developing position papers and plans for social media penetration of the brand
  • Ideate, write, create and implement social advertising
  • Monitor changes in the acceptance metrics across targeted social media platforms
  • Coordinate brand website changes and development to support social media campaigns
  • Survey agents and insureds to determine social media acceptance and recommend changes where necessary
  • Produce Social Media plans and budgets
  • Report weekly activities against plan
Qualifications

  • Bachelors degree in Marketing
  • 3+ years of Social Media Marketing experience