Director Marketing Performance Analytics
- Employer
- Travelers Insurance
- Location
- Hartford, Connecticut
- Salary
- Not Specified
- Closing date
- Aug 9, 2019
View more
- Category
- Actuary, Marketing / Communications, Executive / Management
- Job Type
- Not Specified
- Career Level
- Not Specified
Job Details
The Marketing Analytics team analyzes customer and marketing data, designs unbiased test and learns, oversees marketing campaign execution, delivers post monitoring on business initiatives, provides analytics support to our Marketing partners and liaisons with the Customer, Ops and Distribution teams.
As the Director of Marketing Performance Analytics you will :
- Interface with business stakeholders to provide analytic support and to help develop and execute loyalty/retention marketing initiatives for the personal insurance organization
- Design marketing/consumer outreach tests and recommends metrics to measure effectiveness of such campaigns in order to continually learn from the tests.
- Mine large datasets to generate actionable insights that can improve customer value.
- Evaluate quality of predictive models and suggest ways to improve accuracy of such models using new or existing data sources
- Communicate findings to stakeholders using appropriate exhibits
- Manage a team of analysts, perhaps within a year of joining the team
Bachelors degree in STEM (Science, Technology, Engineering, Mathematics) preferred.
6+ years experience in Descriptive Analytics or related field preferred.
6+ years working successfully with Microsoft office products and software/programming applications specific to business supported preferred.
Thorough knowledge of Descriptive Analytic practices and processes.
2+ years of management experience preferred.
Skills we would like you to have:
- Proficient in data mining using SQL, Python or any such programming/scripting language
- Drive to learn new techniques/skills
- Data processing and manipulation in Excel & other data manipulation, Business Intelligence tools
- Prior experience in a marketing agency
- Strong problem solving and analytical skills
- Prior experience in direct marketing and/or website data
- Prior experience with insurance or marketing/consumer initiatives
- Prior experience in influencing business partners to drive a better outcome
- Understanding of basic machine learning techniques including classification and regression
Bachelors degree or equivalent education or 6 years analytics experience. 5 years analytics experience required. Thorough knowledge of Insurance products/concepts required.
Travelers is an equal opportunity employer.
To apply for this position please CLICK HERE
Company
WHO WE ARE
Imagine a Career With Purpose.
For more than 160 years Travelers has earned a reputation as a leader in personal, business and specialty insurance because we take care of our customers. When you work at Travelers, life’s most important moments become your life’s work. That means helping families feel secure, businesses to prosper, knowing that you’ve made a difference, and feeling like you belong to something bigger.
LIFE AT TRAVELERS
Imagine Playing a Role in Something Bigger.
A career at Travelers means being part of a team comprised of 30,000 + talented and passionate people that’s evolving to meet changing needs – from customer service to data science and beyond. If that’s more than you imagined in an insurance career, it’s time to join us at Travelers.
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