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Digital Analytics Consultant

Employer
Brighthouse Financial
Location
Charlotte, North Carolina
Salary
Not Specified
Closing date
May 7, 2019

View more

Category
Marketing / Communications
Job Type
Not Specified
Career Level
Not Specified

Job Details

Brighthouse Financial is on a mission to help people achieve financial security. As one of the largest providers of annuities and life insurance in the U.S., we specialize in products designed to help people protect what theyve earned and ensure it lasts. We are built on a foundation of experience and knowledge, which allows us to keep our promises and provide the value they deserve.

At Brighthouse Financial, were fostering a culture where diverse backgrounds and experiences are celebrated, and different ideas are heard and respected. We believe that by creating an inclusive workplace, were better able to attract and retain our talent, provide valuable solutions that meet the needs of our advisors and their clients, and deliver on our mission of helping more people achieve financial security. Were seeking passionate, high-performing team member to join us. Sound like you? Read on.

How This Role Contributes to Brighthouse Financial:

The Digital Analytics Consultant will be responsible for establishing, testing and executing marketing campaigns within Salesforce Marketing Cloud. They will manage and optimize digital outreach to segmented audiences to help increase wholesaler productivity. This role will work with different teams within the organization to ensure all email communications are in line with our brand standard. The Digital Analytics Consultant will be responsible for reporting on campaign metrics and new ways to increase performance.

Key Responsibilities:

  • Act as the Salesforce Marketing Cloud expert leveraging email studio and journey builder
  • Develop business requirements, process design, implementation and testing of new workflows and processes
  • Create automated journeys based on actions and advisor segmentation
  • Design and implement dynamic emails with several data sources
  • Drive and evolve best practices through competitive bench-marking and A/B testing
  • Analyze email metrics and provide enhancement opportunities
  • Help build new strategies for personalization, nurture tactics and lead engagement
  • Analyze results of campaigns and present findings and recommendations to senior management

Essential Business Experience and Technical Skills:

  • Able to build strong partnerships within a cross-functional marketing team, agencies, and operate effectively in a highly matrix environment. Strong attention to details.
  • Experience with Salesforce, Salesforce Marketing Cloud, Adobe Photoshop, HTML, Microsoft Office Products, SQL
  • Salesforce Marketing Cloud Certification(s) preferred
  • Ability to think strategically and apply creative problem-solving skills
  • 4-7+ years of email marketing experience
  • Bachelors degree preferred
  • Knowledge of email and mobile marketing best practices and guidelines (CAN-SPAM)
  • Competencies: Focuses on Customers and Advisors, Produces Results, Communicates Effectively, Self-Starter

Company

Why Brighthouse Financial

We’re on a mission to help people create a better financial future. Drawing on our history as part of MetLife, Inc., we will help our customers achieve financial security. Our experience has taught us that it’s time for something new: a simple and transparent alternative to an industry that customers often feel is complex, confusing, and costly.

 

Benefits

Brighthouse Savings Plan

Achieve your long-term financial goals by combining your contributions with the company match and annual profit sharing contribution

 

Healthcare Gain

Peace of mind and care for you and your family by participating in our medical/pharmacy, dental and vision plans.

 

Income Protection

Protect your loved ones and prepare for the unexpected with company provided life and disability programs.

 

Work Life Balance

Live a fuller life and take time to recharge with our competitive offering of holidays, paid time off, parental leave, and much more.

 

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