Advance your career at Liberty Mutual Insurance- A Fortune 100 Company!  Liberty Mutual is building a best-in-class Marketing Analytics department and we are looking for a talented candidate to support our Brand Media Buying & Analytics team. This person will have a range of responsibilities, including; the strategic direction of our broad reach media tactics (TV, Radio, Out of Home, and Sponsorships), management of our media agency, and ownership of a multi-million dollar budget. You will collaborate with teams across Marketing Analytics and our media agency, to gather and analyze data and provide strategic recommendations to more efficiently drive new business growth. Successful candidates will have strong technical, analytical, and project management skills, while being able to communicate complex challenges and solutions to marketing leaders and across the organization. Responsibilities:

• Drive Strategic planning of broad reach media tactics (TV, Radio, Out of Home, Sponsorships).
• Partner with and strategically guide the media buying agency, which consists of ~30 agency employees. Responsibilities include; setting project goals and priorities, day-to-day project management, building and maintaining a strong relationship.
• Analyze campaign results to determine effectiveness, and provide recommendations for future campaigns.
• Collaborate across marketing analytics and the media agency to develop and implement new marketing campaigns and robust measurement plans.
• Value and assess current and prospective media opportunities.
• Financial management of the large broad reach media budget. Responsibilities include; financial planning and forecasting.
• Effectively communicate findings and recommendations to various stakeholders, including senior leadership.
• Support stakeholders through reporting of key business metrics and ad-hoc data requests.
• Keep abreast of cutting edge research and analytical tools in the market to inform learning agenda (e.g. addressable TV, VOD, audience-based-buying etc.).

Qualifications:

• Bachelor's degree in insurance, marketing, mathematics, economics, statistics, or other related field.
• 2+ years of experience in insurance, marketing, management consulting, advertising, or other analytical field

 Must Have:

• Strong verbal and written communication skills
• Strong math, analytical, and problem solving skills
• Strong planning, organizational, and project management skills
• Ability to drive projects to completion
• Effectively collaborate with internal and external partners
• High level of accuracy and attention to detail
• Advanced skills in Excel, PowerPoint, data manipulation (e.g. SQL, SAS)
• Ability to work independently or as part of a group
• Ability to effectively balance various tasks simultaneously and adapt to shifting or competing priorities in a fast-paced working environment

 

Benefits:  We value your hard work, integrity and commitment to positive change. In return for your service, it's our privilege to offer you benefits and rewards that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

 

Overview: 

At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives.  We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed.

 

We're dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual.