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Social Media Communications Manager

Employer
Travelers Insurance
Location
Hartford, Connecticut
Salary
Not Specified
Closing date
Apr 4, 2019

View more

Category
Operations
Job Type
Not Specified
Career Level
Not Specified

Job Details

Company Information
Solid reputation, passionate people and endless opportunities. That's Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers - and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.

Job Summary
The Communications Manager will assist in creating and executing effective public relations programs in support of various businesses, while also providing support on corporate issues.

As a member of the Corporate Communications team, this individual will help enhance the company's image by managing organic social media posts promoting the value that the organization brings to consumers and businesses across the country. This role requires the strategic management of various communications activities, with a heavy emphasis on writing and understanding of social media platforms (Twitter, Facebook, Instagram, LinkedIn, etc.). The individual will work closely with the team and assist in providing social media counsel, directing PR agency resources and will work collaboratively with marketing and communications peers across the company. In this role, the individual will also leverage company resources to further company objectives and maximize external communication opportunities.


Primary Job Duties & Responsibilities
This individual's primary duties will include providing organic social media support to various areas of the business as well as supporting a number of corporate communications projects.

The individual will:
  • Provide social media relations and communications support to company management helping to protect the company's image while assisting to grow and promote the business through thought leadership.
  • Assist in delivering counsel and advice to executives, as well as writing services to positively position the company externally.
  • Assist in developing social campaigns that align with business line communication objectives.
  • Manage organic social media activities of business unit projects, which includes the initiation, planning and management of programs as needed.
  • Assist in the management of communications activities for the company through the development of appropriate organic social media communications plans.
  • Build connections with appropriate influencers.
  • Identify emerging issues in the business environment, the insurance industry, and industries the corporation serves;
    • Assist the team in identifying newsworthy trends and ideas that will insert Travelers into the social media dialogue;
  • Initiate, plan, develop and manage execution of long-term public relations plans.


Minimum Qualifications
Bachelor's degree in in English, journalism, PR, communications or writing or minimum of 4 years of related communications experience. Minimum of 2 years leadership experience.

Education, Work Experience & Knowledge
College graduate with courses in journalism, communication or a related field. A minimum of 3 to 5 years previous experience in social media management, or public relations, including corporate in-house social marketing or working at an agency preferred.


Job Specific & Technical Skills & Competencies
The incumbent has a direct impact on corporate credibility, visibility, and recognition among Investors, policyholders, agents and brokers, the news media and the public at large. This individual reports to the Head of Media Relations.

This position requires an individual with the ability to:
  • Relentlessly focus on details;
  • Deliver clear, concise writing;
  • Be a self-starter who can work independently and proactively develop and present new ideas;
  • Be driven and motivated to consistently produce work of the highest quality;
  • Have strong social media skills;
  • Be imaginative, creative, and employ excellent written and verbal communications skills and business foresight;
  • Problem-solve on external and internal issues that cross several business divisions;
  • Effectively work with reporters and internal constituents to identify timely responses that help position Travelers in the best light possible;
  • Respond effectively to tight time schedules and construct and operate within project budgets;
  • Work effectively work across teams and businesses, thriving in a collaborative environment with matrixed responsibilities, goals and objectives;
  • Integrate understanding of industry/consumer/professional/social issues and trends into project objectives and results.



Equal Employment Opportunity Statement
Travelers is an equal opportunity employer.
To apply for this position please CLICK HERE

Company

Trav Banner

WHO WE ARE

Imagine a Career With Purpose.

For more than 160 years Travelers has earned a reputation as a leader in personal, business and specialty insurance because we take care of our customers. When you work at Travelers, life’s most important moments become your life’s work. That means helping families feel secure, businesses to prosper, knowing that you’ve made a difference, and feeling like you belong to something bigger.


LIFE AT TRAVELERS

Imagine Playing a Role in Something Bigger.

A career at Travelers means being part of a team comprised of 30,000 + talented and passionate people that’s evolving to meet changing needs – from customer service to data science and beyond. If that’s more than you imagined in an insurance career, it’s time to join us at Travelers.


JOIN OUR TALENT COMMUNITY
As a part of our Talent Community, you will receive customized job alerts, be the first to know about opportunities to work at Travelers, and stay connected with our recruiters!

 

 

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