Skip to main content

This job has expired

Manager Digital Mktg Specialist

Employer
Travelers Insurance
Location
Hartford, Connecticut
Salary
Not Specified
Closing date
Apr 9, 2019

View more

Category
Marketing / Communications
Job Type
Not Specified
Career Level
Not Specified

Job Details

Company Information
Solid reputation, passionate people and endless opportunities. That's Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers - and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.

Job Summary
Under General Direction, accountable for the development and implementation of digital marketing strategy, content, media and related technologies through specific channels (search engine optimization, websites, landing pages, display, mobile, social and/or email) that support organizational marketing objectives for entire online customer journey (engagement, acquisition, and/or retention of business). General Direction: Establishes procedures for attaining specific goals and objectives in a broad area of work. Generally final results are reviewed.

Primary Job Duties & Responsibilities
Under general direction, develop on-going strategy and optimization of lead based revenue from selling lead breakage within Travelers buying channels (online and call center). Apply digital marketing techniques to effectively monetize non converting leads utilizing an appropriate mix of platforms and partnerships. Apply and manage methods to improve fee based revenue through technology and process opportunities (testing, segmentation, user experience, etc.)

Develop reporting and analysis frameworks to understand and source key performance indicators to measure monetization effectiveness as well as potential sale cannibalization over time that would include current performance trajectory, trending, revenue forecasts, testing performance that will help the business identify the overall success of the program as well as any efforts for improving engagement, adoption, throughput and overall customer experience.

Work collaboratively internally with call center teams and online quoting application stakeholders to develop and improve overall engagement, program adoption and subsequently revenue production for the program among a large contingent of call center insurance agents who are responsible for secondary monetization opportunities for prospects who may not be interesting in proceeding with a Travelers product but who are still shopping for auto and property insurance policy quotes.

Continuously manage and evaluate current lead break partnerships and existing revenue deal negotiates to focus on constant improvement of the program. In addition, identify new potential distribution partnership opportunities within the P&C landscape to challenge current distribution partners for Travelers lead breakage including but not limited to: media buying platforms and companies, national and local insurance agencies, other P&C carriers, insurance/financial adjacent institutions.

Be the lead digital media strategist/digital account manager for a new media distribution channel the team is building out that will deliver a Traveler's ad platform to strategic external financial service companies and will subsequently need digital media expertise to assist in operationalizing the Traveler's ad platform within their domains for the best ad experience for both website visitors and insurance based advertisers buying media on the platform. Will be responsible for assisting the strategic partner maximizes their revenue yield generation for placing ads within their website properties which strengthen the overall partnership.

Work collaboratively with a Solution Engineer (to create the consumer experiences unique to each strategic account and drive technical changes within the platform to suit Publishers' unique requirements, as needed), Business Development Lead (responsible for selling the Travelers ad platform to strategic partners and securing partnership agreements), Finance (to help the business development lead model out each opportunity pro forma), and the Direct Markets Leadership to help develop the target pursuit strategy and to help us understand what the market appetite is for our marketplace service.

Other duties as assigned.

Minimum Qualifications
Minimum of 4 years of experience. General knowledge of digital media concepts.

Education, Work Experience & Knowledge
Bachelor's degree in marketing or other related field or equivalent experience preferred. Typically 5-7 years of experience. Preferred experience as a digital marketer/account manager for a strong brand or agency. Experience in insurance and/or financial services desirable. General knowledge of data-driven content marketing. General knowledge on how to research and target wants/needs of various audiences. General Knowledge: Possesses sufficient knowledge to perform most work in normal situations.)

Job Specific & Technical Skills & Competencies
Intermediate analytical skills as well as verbal and written communication skills. Intermediate time and project management skills. Maintains intermediate skills and understanding of digital advertising landscape. Intermediate ability to evaluate effectiveness of programs. Demonstrated flexibility and intermediate ability to think outside the box. Intermediate skill/competency level: demonstrates solid knowledge and ability; can apply the competency with minimal or no guidance, in the full range of typical situations. Requires guidance handling novel or more complex situations

Environmental/Work Schedules/Other
none

Physical Requirements
Operates standard office equipment (Frequently) Sitting (can stand at will) (Frequently) Use of Keyboards, Sporadic 10-Key (Frequently)

Equal Employment Opportunity Statement
Travelers is an equal opportunity employer.
To apply for this position please CLICK HERE

Company

Trav Banner

WHO WE ARE

Imagine a Career With Purpose.

For more than 160 years Travelers has earned a reputation as a leader in personal, business and specialty insurance because we take care of our customers. When you work at Travelers, life’s most important moments become your life’s work. That means helping families feel secure, businesses to prosper, knowing that you’ve made a difference, and feeling like you belong to something bigger.


LIFE AT TRAVELERS

Imagine Playing a Role in Something Bigger.

A career at Travelers means being part of a team comprised of 30,000 + talented and passionate people that’s evolving to meet changing needs – from customer service to data science and beyond. If that’s more than you imagined in an insurance career, it’s time to join us at Travelers.


JOIN OUR TALENT COMMUNITY
As a part of our Talent Community, you will receive customized job alerts, be the first to know about opportunities to work at Travelers, and stay connected with our recruiters!

 

 

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert