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Senior Marketing Manager

Employer
NSM Insurance Group
Location
Cherry Hill, New Jersey
Salary
Not Specified
Closing date
Apr 26, 2019

View more

Category
Marketing / Communications
Job Type
Not Specified
Career Level
Not Specified

Job Details

Overview

NSM Insurance Group is looking for a Sr. Marketing Specialist who will oversee our collector car programs. This role will lead planning and execution of marketing programs inclusive of print, digital, OOH, and events/conferences.

  • This role will be required to sit in or Cherry Hill, NJ office 3 days/week and our Conshohocken, PA office 2 days/week
Responsibilities

  • Collaborate with Marketing Director and NSM Program Directors to develop marketing plans for the calendar year and ad hoc opportunities
  • Assist with the development of communication strategies and sales messaging- collaborate and brief in Advertising Specialist and copywriter for design and copy/content needs
  • Execute campaign tactics and activities outlined in annual marketing plan
  • Work with the Marketing Director to create content for marketing materials and communications including but not limited to: press releases, FAQs, brochures, 1-pagers, website content, internal communications, infographics, PowerPoints and similar presentations, and marketing emails (in coordination with Advertising Specialist)
  • Stay up to date on industry & competitor news
  • Conduct a quarterly competitive analysis and present to core team and Program Directors
  • Provide insights to inform campaign opportunities and messaging
  • Consistently look for new opportunities and ways to grow program success
  • Provide KPIs and optimization recommendations for ongoing campaign evaluation

Marketing Administration

  • Assist with marketing administrative duties including, but not limited to:
  • Weekly status, project tracking, and organization of campaign efforts including financials
  • Coordination of tasks and mailings for events and campaigns

Marketing Campaigns: All Channels

  • Assist with content development and messaging for email communications
  • Collaborate and oversee design of digital materials including emails, landing pages, advertising campaign assets, forms, and invitations
  • Perform website QA with IT team to ensure successful campaign launches
  • Plan social media strategy and oversee social media coordinator with successful execution
  • Review social media profiles (specific to auto) for continuous optimizations and opportunities to drive program success
  • Curate and develop content for social media profiles and blogs
  • Review competitive activity including websites, news, social media, advertising programs, and trends to inform ongoing efforts
  • Plan, negotiate, and execute marketing campaigns across digital, print, social media, OOH, and promotions/events

Event Marketing

  • Assist Program Director and Event Coordinator with planning and execution of event strategies
  • Manage event schedules and ensure events/shows are prepared in collaboration with Program Director and Marketing team

Qualifications

  • 5+ years of Marketing experience; B2C experience preferred- Auto a plus
  • Bachelors Degree in marketing, communications, public relations or related field
  • Strong writing skills and analytical skills
  • Strong multi-tasking and time management skills
  • Proficient in MS Office including Excel, Office 365, Powerpoint, Word
  • Must have experience with Google Analytics, Facebook Insights and Analytics, and Email marketing tools
  • Outgoing and positive personality with outstanding communication skills a must
  • Independent, self-starter willing to work with program directors
  • Willing to travel to Cherry Hill, NJ 3 days / week

Company

NSM INSURANCE GROUP is a national leader in the development, marketing, and underwriting of industry-specific insurance programs, as well as an industry leader in the Wholesale Brokerage arena.

Over the years NSM Insurance Group has grown to more than $500,000,000 in annual premium. NSM Insurance Group’s size and national scope have helped the firm to establish and maintain strong relationships and partnerships with a wide range of the industry’s top-rated carriers. Our market clout provides strong financial backing, comprehensive coverages and greater market potential to meet each client’s unique needs. 


Most of our programs are available in all states. Each program has a designated team of underwriting and service professionals with experience and expertise in the industry they serve.

Providing Coverage For:

  • Monoline Workers Compensation (Workers Comp Insurance, Workmans Comp)
  • Program Insurance, Addiction Treatment Provider Insurance, Behavioral Healthcare Insurance
  • Charter School Insurance, Adult and Family Services Insurance, Insurance for Group Homes, Big Brothers Big Sisters Insurance, Community Action Agency Insurance, Head Start Insurance, MRDD/ARC Insurance, Boys and Girls Clubs Insurance, Senior Services Insurance, YWCA Insurance, Family Planning Clinics Insurance, and more
  • Staffing Insurance, Medical Staffing Insurance, Temporary Placement Insurance
  • Collector Car Insurance, Collector Vehicle Insurance
  • Condo Association Insurance, Commercial Insurance, Hotel Insurance, and more
  • Homebuilders Insurance, Residential Construction Insurance, Portable Sanitation Insurance, Landscaper’s Insurance, Builders Risk Insurance
  • Insurance Agency Professional Liability, Claim Adjusters Professional Liability Insurance, Court Reporters Professional Liability Insurance, Miscellaneous Professional Liability Insurance
Company info
Website
Telephone
800-970-9778
Location
555 North Lane, Suite 6060
Conshohocken
PA
19428
US

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