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Senior Marketing Strategist Paid Search

Employer
Liberty Mutual Insurance
Location
Boston, Massachusetts
Salary
Not Specified
Closing date
Mar 15, 2019

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Category
Marketing / Communications
Job Type
Not Specified
Career Level
Not Specified

Job Details

Advance your career at Solaria Labs, a Liberty Mutual Endeavor  Who we are: Solaria Labs was created by Liberty Mutual Insurance with one simple mandate: to bring disruptive innovations that make a better, safer future. We pursue this mandate by building and testing experimental new products and services based on customer centric research.  Our innovation efforts have gathered quite a buzz in Boston, having been named one of BostInno's 50 on Fire and featured in publications like the Boston Globe. We've already launched a few products and one company since we started - for examples, see www.totalhomescore.com, and www.trydwellbeing.com . Role SummaryThe Sr. Program Manager will plan, create and execute marketing communications strategy and plans that align with our business venture strategy and objectives to support Solaria Labs venture teams. He/she will counsel venture leaders on end-to-end marketing strategy to make informed business decisions and execute on marketing plans for new ventures. He/she will also conduct marketing experiments to generate rapid learnings to help the operation to make informed business decisions. He/she will work closely with cross-functional venture teams to establish and evaluate business metrics and performance benchmarks for marketing programs. Last, he/she will help build venture thought leadership and marketing capabilities within Solaria Labs to support our new ventures.  Responsibilities:
  • Define and execute venture marketing communication strategy and plans with clear objectives, recommended media channel choices and success metrics
  • Develop and execute integrated marketing campaigns effectively, utilizing a variety of media tactics (including newer non-traditional growth tactics)
  • Partner with Venture leads and cross-functional team to establish and execute measurement plan /KPIs to evaluate marketing program and impact on business results
  • Help build venture marketing capabilities for Solaria Labs including non-traditional growth tactics
  • Plan, organize and coordinate assigned marketing programs to ensure accomplishment of financial/budgetary goals. 

Qualifications:

  • Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required.
  • MBA preferred. 8+ years of relevant and progressively more responsible experience within a marketing-driven organization.
  • Start-up experience preferred. 
  • Requires advanced working knowledge of all marketing areas and the ability to integrate them.
  • Strong analytical, collaboration, organization, and presentation skills.
  • Ability to work in a fast-paced environment and work on multiple priorities required.
  • Strong detail orientation.
  • Strong knowledge of relevant technologies.
  • Strong project management experience. Excellent written and oral communication skills are required.
Benefits:  We value your hard work, integrity and commitment to positive change. In return for your service, it's our privilege to offer you benefits and rewards that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

 

Overview: 

At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives.  We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed.

 

We're dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual.

 

 

Company

When people have a sense of security, they are free to relax, venture out, and live their lives. This is the feeling Liberty Mutual brings to the world every day. Founded in 1912, we are a global leader in property and casualty insurance, focused on protecting and preserving the lives and dreams of customers in more than 30 countries. With over 50,000 employees throughout the world, we offer you the chance to work for an evolving, growing company with a deep sense of humanity and a commitment to diversity and philanthropy. Join our team and go to work knowing that what you do matters. Because really it does.

 

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