Senior Marketing Strategist Paid Search
- Employer
- Liberty Mutual Insurance
- Location
- Boston, Massachusetts
- Salary
- Not Specified
- Closing date
- Mar 15, 2019
View more
- Category
- Marketing / Communications
- Job Type
- Not Specified
- Career Level
- Not Specified
Job Details
- Define and execute venture marketing communication strategy and plans with clear objectives, recommended media channel choices and success metrics
- Develop and execute integrated marketing campaigns effectively, utilizing a variety of media tactics (including newer non-traditional growth tactics)
- Partner with Venture leads and cross-functional team to establish and execute measurement plan /KPIs to evaluate marketing program and impact on business results
- Help build venture marketing capabilities for Solaria Labs including non-traditional growth tactics
- Plan, organize and coordinate assigned marketing programs to ensure accomplishment of financial/budgetary goals.
Qualifications:
- Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required.
- MBA preferred. 8+ years of relevant and progressively more responsible experience within a marketing-driven organization.
- Start-up experience preferred.
- Requires advanced working knowledge of all marketing areas and the ability to integrate them.
- Strong analytical, collaboration, organization, and presentation skills.
- Ability to work in a fast-paced environment and work on multiple priorities required.
- Strong detail orientation.
- Strong knowledge of relevant technologies.
- Strong project management experience. Excellent written and oral communication skills are required.
Overview:
At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives. We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed.
We're dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual.
Company
When people have a sense of security, they are free to relax, venture out, and live their lives. This is the feeling Liberty Mutual brings to the world every day. Founded in 1912, we are a global leader in property and casualty insurance, focused on protecting and preserving the lives and dreams of customers in more than 30 countries. With over 50,000 employees throughout the world, we offer you the chance to work for an evolving, growing company with a deep sense of humanity and a commitment to diversity and philanthropy. Join our team and go to work knowing that what you do matters. Because really it does.
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert