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Segment Marketing Manager Commercial Insurance Marketing

Employer
Liberty Mutual Insurance
Location
Boston, Massachusetts
Salary
Not Specified
Closing date
Mar 4, 2019

View more

Category
Marketing / Communications
Job Type
Not Specified
Career Level
Not Specified

Job Details

Advance Your Career At Liberty Mutual Team Summary!

Team SummaryMarketing leadership role to enable differentiation and growth in the middle and large commercial insurance market. Join a centralized marketing team that is aligned to different segments of the commercial insurance market while partnering with marketing experts in research, creative, advertising, web, PR, and events.   Job SummaryDirectly responsible for developing marketing strategies and messages to support differentiation and growth for assigned segment. Works closely with business and marketing leadership and is the primary point of contact and marketing leader for the assigned segment(s). This includes broad based market visibility as well as product launches and other strategic projects. Creates, oversees and directly manages the execution of detailed marketing plans. Closely monitors success of marketing activities and makes suggestions for improvement. Assist Marketing Segment Leader in development and implantation of Marketing strategy.
  • Provides marketing leadership and is primary point of contact to assigned segment(s)
  • Drives flow and favorably predisposes brokers and risk managers to working with Liberty or assigned brand
  • Is extremely knowledgeable about segment's markets, products and services, broker and risk manager needs, competitors and business opportunities and uses those insights to drive marketing activities, consistent articulation of points of differentiation and business success
  • Proactively partners with segment leadership, GRS strategy team other marketing leadership to develop and execute integrated marketing plans and messages that align to, and enable business priorities
  • Reaches out across distribution, underwriting, claims and risk control to pull together compelling messages and proof points for marketing activities
  • Uses relevant, actionable research insights to inform marketing execution; works with insights experts to ensure learnings are translated into effectively enable marketing and business partner activities
  • Understands segment audience(s), contact lists, business results, and engagement with marketing and uses that knowledge to continuously evolve messages, identify opportunities and proactively make recommendations
  • Actively gains field feedback on current and proposed marketing messages and activities and uses those insights to enable distribution and underwriting success and evolve marketing impact
  • Develops marketing materials and tools (brochures, web content, social media, internal promotion, external emails, PR, events, etc.) and ensures messages and visibility are coordinated, consistent and differentiated
  • Works with shared services resources, outside vendors, freelancers and corporate marketing resources, as needed, to get develop materials and tools completed
  • Role requires the ability to write core messages and materials that tell a simple, compelling and holistic story for brokers and risk managers
  • Works with training and internal communications teams to effectively launch marketing messages resources
  • Role responsible for overseeing brand consistency

Qualifications:

  • Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required.
  • MBA preferred.
  • 6+ years of relevant and progressively more responsible experience within a marketing-driven organization.
  • Understanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting them.
  • Requires advanced working knowledge of all marketing areas and the ability to integrate them.
  • Strong analytical, collaboration, organization, interpersonal/communication and presentation skills.
  • Ability to work in a fast-paced environment and work on multiple priorities required.
  • Strong detail orientation.
  • Strong knowledge of relevant technologies.
  • Strong project management experience.
  • Excellent written and oral communication skills are required.
  • Prior advertising agency experience preferred.
  • Benefits:  We value your hard work, integrity and commitment to positive change. In return for your service, it's our privilege to offer you benefits and rewards that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

     

    Overview: 

    At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives.  We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed.

     

    We're dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual.

     

     

  • Company

    When people have a sense of security, they are free to relax, venture out, and live their lives. This is the feeling Liberty Mutual brings to the world every day. Founded in 1912, we are a global leader in property and casualty insurance, focused on protecting and preserving the lives and dreams of customers in more than 30 countries. With over 50,000 employees throughout the world, we offer you the chance to work for an evolving, growing company with a deep sense of humanity and a commitment to diversity and philanthropy. Join our team and go to work knowing that what you do matters. Because really it does.

     

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