Senior Performance Media Strategist
- Employer
- Allstate Insurance Company
- Location
- Charlotte, North Carolina
- Salary
- Not Specified
- Closing date
- Mar 8, 2019
View more
- Category
- Marketing / Communications
- Job Type
- Not Specified
- Career Level
- Not Specified
Job Details
Where good people build rewarding careers.
Think that working in the insurance field cant be exciting, rewarding and challenging? Think again. Youll help us reinvent protection and retirement to improve customers lives. Well help you make an impact with our training and mentoring offerings. Here, youll have the opportunity to expand and apply your skills in ways you never thought possible. And youll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.
Job Summary
The Performance Media team, part of Digital Marketing, is responsible for the planning, execution and optimization of Paid Search (SEM), Lead Aggregators and Affiliate Marketing tactics. The Sr Media Strategist, reporting to the Performance Media Manager, will be responsible for the planning, execution, measurement and optimization of performance media campaigns of medium complexity for the assigned lines of business.
Key Responsibilities
- Develop performance media plans of medium complexity for assigned lines of business
- Execute performance media campaigns structuring and setting up campaigns, implementing bids and budget caps, placing bid modifiers, monitoring performance and regularly optimizing to drive better results
- Drive strong financial performance of medium budget under management new business sales and customer lifetime value
- Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
- Partner with the operations team to develop annual plans and budget forecasting, and proactively manage media budget to variance thresholds
- Ensure campaign tracking/tagging is implemented to capture all necessary data points
- Partner with content specialists to develop high performing creative assets and messaging, and optimize digital experience through A/B and MVT
- Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
Preferred Qualifications
Education and Experience
- Bachelor's Degree or equivalent experience
- 3 or more years of related experience
Certificates, Licenses, Registrations
- None
Functional Skills
- Digital Media Buying, particularly performance media such as SEM
- Bid Management Platform experience Google Search Ads 360, Kenshoo, Marin
- Digital Analytics Tool experience Adobe Analytics, Google Analytics, Webtrends, Heap
- Data Visualization & Reporting Tableau, DOMO
- Budget Management Forecasting, Financial Reporting & Analysis
- Ability to think strategically and execute at a tactical level equally well
- Ability to influence decision-making in a highly matrix environment
- Advanced Excel skills, including understanding of formulas, functions and analyzing results
- Advanced organization and project/program management skills
- Advanced communication skills including proficiency in developing and delivering presentations
Good Work. Good Life. Good Hands.
As a Fortune 100 company and industry leader, we provide a competitive salary but thats just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, youll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.
Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
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It is the policy of Allstate to employ the best qualified individuals available for all jobs without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity/gender expression, disability, and citizenship status as a veteran with a disability or veteran of the Vietnam Era.
Company
- Website
- https://www.allstate.com/
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