Rescue Network Acquisition & Engagement Director

Location
Northbrook, Illinois
Salary
Not Specified
Posted
Mar 16, 2018
Closes
May 15, 2018
Ref
101924#GIJ--Allstate.1
Category
Operations
Job Type
Not Specified
Career Level
Not Specified

Where good people build rewarding careers.



Think that working in the insurance field cant be exciting, rewarding and challenging? Think again. Youll help us reinvent protection and retirement to improve customers lives. Well help you make an impact with our training and mentoring offerings. Here, youll have the opportunity to expand and apply your skills in ways you never thought possible. And youll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.



Job Description

The Acquisition & Engagement (AE) Team of Allstate Roadside Services (ARS) drives growth and sustainability of the worlds first service crowdsourcing network for rescuing stranded drivers, Good Hands Rescue Network (GHRN). The AE team finds and engages independent contractors (rescuers) who love to help people with roadside emergencies such as flat tires and dead batteries. The team develops, executes, and evolves growth marketing strategy and practices to source, onboard, activate, engage, and retain rescuers while developing a strategic growth platform for future services.





The Acquisition & Engagement Director leads the vision, strategy, prioritization, and execution of GHRN growth marketing; manages the AE team to develop, execute, and evolve growth marketing strategy and practices; contributes to GHRN and ARS strategy and execution as a key business leader; and works cross-functionally with other leaders in ARS and the Allstate enterprise to enable effective collaboration, promote best practices, and achieve shared objectives.


Key Responsibilities


  • Develop long-term growth marketing strategy, priorities, and roadmap with executive leaders and lead ongoing evolution of the rescuer value proposition

  • Build and lead the AE team and establish practices and processes to continue scaling and evolving the platform

  • Oversee cross-functional collaboration with operations, technology, and analytics areas to build and evolve capabilities using advanced technology and data science to achieve goals for customer experience, rescuer experience, efficiency, and growth

  • Oversee use of agile, data-driven experimentation and build-measure-learn cycles to continually improve growth marketing competencies and outcomes

  • Lead rescuer communication strategy and oversee messaging and planning

  • Work with other leaders to establish and achieve shared objectives for rescuer acquisition, engagement, and retention and overall network performance and growth

  • Work with other leaders to drive business strategy by providing expertise and innovative thinking to grow the value proposition for rescuers and other service providers in ways that also improve value propositions for customers, partners (clients), employees, and the business

  • Participate in the GHRN leadership team, regularly sharing observations and ideas and contributing to the evolution of business strategy and practices

  • Promote a culture of high performance, collaboration, learning, and skillful innovation and evolution

  • Oversee team planning and budget

  • Ensure team members receive timely and appropriate training and development

  • Establish and monitor team and individual performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and administer salary adjustments




Job Qualifications


  • 8-12 years in marketing leadership with an entrepreneurial approach

  • BS or BA with analytical-quantitative focus preferred

  • Demonstrated success in growth marketing for a crowdsourcing business preferred

  • In-depth expertise in data-driven growth marketing and analytics (omnichannel acquisition, engagement, retention) and digital marketing communications

  • Demonstrated success in leading continuous improvement of user funnel and lifecycle metrics including conversion rates, acquisition cost, and retention

  • Mastery of data analysis with Excel and analytics tools (Tableau or similar)

  • Mastery of industry trends and best practices related to growth marketing

  • Demonstrated ability to craft communications and oversee communications design and development for various types of audiences, channels, media, and styles

  • Demonstrated success in leading cross-functional teams and initiatives with varied stakeholder goals and tradeoffs

  • Advanced project leadership and organizational skills

  • Strong in-person presentation skills and ability to communicate with all types of audiences including service providers (rescuers) and senior executives





The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.



Good Work. Good Life. Good Hands.



As a Fortune 100 company and industry leader, we provide a competitive salary but thats just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, youll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.



Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.






Allstate generally does not sponsor individuals for employment-based visas for this position.



Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.



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It is the policy of Allstate to employ the best qualified individuals available for all jobs without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity/gender expression, disability, and citizenship status as a veteran with a disability or veteran of the Vietnam Era.


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