Associate Manager, Test & Learn
- Career Level
- Not Specified
Where good people build rewarding careers.
Think that working in the insurance field cant be exciting, rewarding and challenging? Think again. Youll help us reinvent protection and retirement to improve customers lives. Well help you make an impact with our training and mentoring offerings. Here, youll have the opportunity to expand and apply your skills in ways you never thought possible. And youll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.
The Digital Marketing team drives the strategy and execution of multi-million-dollar digital marketing programs to deliver profitable growth for the enterprise. Programs include paid search, affiliate marketing, lead aggregators and directory marketing. The team is also responsible for garnering insights via test & learn.
Test & Learn is a capability within the Digital Marketing team of MARA, and is responsible for incubating test ideas and driving key learnings primarily in the realm of marketing (may include cross-functional) to enable profitable growth for the enterprise. The team is designed to operate lean and leverage a pool of analytical, media and marketing resources to design and execute tests, capture/disseminate learnings and more importantly, implement or influence implementation of such learnings at scale for significantly improved business outcome.
The Associate Manager, Test & Learn will manage the Test & Learn capability and a multi-million-dollar Test & Learn budget to execute strategic tests across media channels such as TV, display, paid search, social, etc. and data & analytic capabilities such as predictive modelling, addressability, targeting, etc.
In partnership with various marketing teams, build out a Test & Learn agenda that directly supports marketings strategic priorities. Gain alignment on key test questions and articulate why such learnings are critical to our growth & profitability aspirations.
Ensure test designs are mathematically sound, and partner with analytic teams to incorporate sophisticated experimental design concepts to all executions.
Apply project management principles to effectively and efficiently manage several Test & Learn projects at a given time. Influence decision-making at all levels and hold various teams accountable to assigned responsibilities, and drive operational excellence from test ideation to implementation of learnings.
Manage a multi-million-dollar budget, ensuring a methodical approach/framework is applied to allocate appropriate investments to initiatives likely to deliver measurable business value
Communicate key test findings and recommendation to various audience groups (technical & non-technical) in a clear and concise manner. In partnership with program owners, create a comprehensive action plan based on such findings and directly influence implementation of such plans across programs.
Bachelors or Masters degree in a field such as Marketing, Statistics, Engineering, or any other related field
A minimum of 5 years of previous work experience in analytics and/or testing & optimization
Passion for and deep expertise in statistical and advanced modeling techniques
Expert in communicating complex mathematical concepts and proven ability to influence decision-making at all levels of audience
Previous experience working in marketing or media analytics/testing or optimization is preferred
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
Good Work. Good Life. Good Hands.
As a Fortune 100 company and industry leader, we provide a competitive salary but thats just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, youll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.
Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click "here" for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click "here" for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
It is the policy of Allstate to employ the best qualified individuals available for all jobs without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity/gender expression, disability, and citizenship status as a veteran with a disability or veteran of the Vietnam Era.