Most of you are not social media influencers. However, if you use Instagram or TikTok, you most likely follow some major influencers who provide content that interests you in a very entertaining way. All influencers have a clearly defined brand that attracts and grows audiences that connect with the content.
Finding outstanding talent (and keeping them) is hard. Can I get an Amen? In 2024, you must stand out from your competitors to attract talent who want to work for your company. This is the challenge. All insurance companies have their recruiting strategies with varying results. Insurance employers post jobs, attend job fairs, scan internal and external resume databases, and use staffing and recruiting agencies.
Successful social media influencers who make a ton of money creating content all have one thing in common: they have a personal brand. Even if you don’t know who they are, you can quickly decipher their content theme if you stumble on their TikTok or Instagram posts. These posts all have one thing in common: they grab your attention in the first few seconds, create interest, and get you to stick around longer than 95% of the other posts you run across.
For most people, they have a tough time networking for jobs. It usually goes south because the people you meet cannot directly help you. But you want to convert these people into your personal “job angels”.
A common question I get from job seekers in the middle of a job search is, “How important is my LinkedIn profile to employers?”. The answer is simple. It’s critical.
Recruiting is a sport. Companies who are in the “top echelon league” (Google, Facebook, Disney, etc.), with tremendous social following and national notoriety, have very successful social media recruiting strategies to find great talent.
Fake news is becoming a huge thing today in America. If you hear a news story, there is a chance that it may not be true; especially in the political world.
Talent acquisition conferences always seem to have a topic or two that sometimes overtakes the conference. Remember the numerous sessions on the power of the internet, employment branding, and social media recruiting?
If you are a member of LinkedIn, you already know how this site can be a very valuable resource especially during a job search. LinkedIn is really a large public resume database that gives recruiters and companies looking for talent an organized place to find your credentials.
If you've been exploring careers in the insurance industry, you may have considered work as an insurance broker or insurance agent. The Insurance Information Institute reports 2,467,000 people were employed in the insurance industry in 2014 and the U.S. Bureau of Labor Statistics predicts a high job growth rate of 9% for insurance sales agents through 2024. Working as an insurance broker or agent can be personally and financially rewarding.
Insurance agents and brokers enjoy rewarding careers with almost unlimited earning potential. If you want to be the best in the business, you need to acquire certain skills and characteristics during your career. Whether you’re just getting started or have been working in the insurance industry for a few years, there are several ways to take your career to the next level.
When you apply to a job with a larger company today, you will inadvertently have to use their applicant tracking system (ATS) to create your own “web page” on their internal servers. The company will use their own search terms to find you and if your information matches, you may get called for an interview. (I have written many articles on ATS’s.) By far, the number one complaint I hear from job seekers is that then NEVER hear back from the employer after they apply.
Our 2015 Insurance Industry Employment and Hiring Outlook asked 78 insurance companies if they think job applicants should put their photos on their resume (page 8). Not surprisingly, only 6% thought this was a good idea. When asked if why they feel that way is the concern with discrimination, one insurance human resource manager answered, “Absolutely not, because there are characteristics in a photo that could potentially lead to a discriminatory decision before the interview.”
You may have heard the saying that the “web is your resume, and social media is your references”. It is a very true and powerful statement. According to SHRM, 56% of organizations are currently using social media to recruit future employees. Is it fair? Is it legal? All those questions will be answered but as a job seeker, is this something you even care about?
How much value does an employer actually put on your LinkedIn, Facebook, Google + or Twitter account? Depending on the company, it turns out to be quite a lot.