Skip to main content

Search articles in Advice for Employers

Found 77 articles

  • Great Ways To Use Facebook for Employer Branding

    • Mar 19, 2020
    • Roger Lear

    If you are not using Facebook to help build your employment brand, you are missing out on attracting potential hires to your organization. Employers use Facebook to put themselves out there to the masses (or targeted) audiences to find that elusive "passive" candidate that everyone desires.

  • Hmmm... Not so Fast With A.I. Video Interviewing Maybe

    • Feb 20, 2020
    • Roger Lear

    Anything that potentially disrupts the recruiting process will certainly go through all kinds of scrutiny, especially if it is going to eliminate humans. The bottom line with most of the concerns questions whether any artificial intelligence or machine learning is "learning" and acting on the biases already present in a company's recruiting process.

  • Job Postings Are More Important Than Your Corporate Career Site

    • Jan 16, 2020
    • Roger Lear

    In helping many companies with job marketing strategy, one of the best ways to increase applications is to treat each job your posting like its own website. For example, at GreatIsuranceJobs.com, you have the ability to make your job posting stand out by adding pictures, your social media, video, employment brand, and employee testimonials.

  • HELP! How Will You Recruit in the Tightest Talent Market Ever?

    • Dec 9, 2019
    • Roger Lear

    If you have a ton of open jobs and come into work every day praying the right person will walk through the door, this strategy will not work. Here are my top three ideas on how to ramp up your recruiting efforts for 2020.

  • What Artificial Recruiting Products Should Talent Acquisition Consider in 2020?

    • Oct 23, 2019
    • Roger Lear

    I can only imagine the stress you would feel if your company asked you to research, find, and purchase the best artificial intelligence (AI) recruiting product. My goal is to give you three areas in AI talent acquisition that are the things to watch because they may help you get the best talent.

  • The Best Job Posting Strategy to Get Great Hires!

    • Sep 19, 2019
    • Roger Lear

    What is the best job posting strategy in 2019? The simple answer is to post on job sites where your qualified audience hangs out. The challenge is to understand what this means.

  • Clickbait Job Titles Rock!

    • Aug 23, 2019
    • Roger Lear

    The job title you select when posting jobs may be more critical than the actual job itself. The infamous “passive candidate” is the person who you should be writing the job titles and descriptions for, to get them to click.

  • What Is New in Recruiting Products? A Trip Around #SHRM19 Expo Hall Tells the Story!

    • Jul 15, 2019
    • Roger Lear

    If you were not one of the 22,000 attendees at the national SHRM conference in Las Vegas last month, don’t worry, I was and I’m very excited to give you the expo hall rundown on the latest recruiting products.

  • Find Great Candidates Other Companies Can’t

    • Jun 20, 2019
    • Roger Lear

    It’s tough out there. Low unemployment, buzzing economy... if you want to find more candidates, it’s time to try these three techniques.

  • Why You Should Put Salary Ranges in Job Descriptions

    • Mar 14, 2019
    • Roger Lear

    The one thing most job postings don't include is what job seekers find the most helpful. The salary range.

  • Four Cool Recruiting Tools That Can Help You Find Great Candidates

    • Feb 26, 2019
    • Roger Lear

    This month, I thought I would share four recruiting tools that you should check out. If anything, these are fun to experiment with if you have some spare time!

  • Power Up Your Job Board Postings to Find Great Candidates

    • Jan 23, 2019
    • Roger Lear

    One recruiting resource that over 90% of you use is the job posting. Today, you have to power up this posting for this reason only – give passive candidates a compelling reason to hit the apply button.

  • Humanize Recruiting... With a Chatbot

    • Dec 11, 2018
    • Roger Lear

    According to many surveys, job seekers actually like to talk to humans. But technology companies are popping up everywhere with the goal of ultimately replacing the human. Chatbots can be your new human interaction.

  • What Recruiting Tools Will You Be Using in 2020? I Will Tell You!

    • Oct 19, 2018
    • Roger Lear

    I attended the TATECH Conference which bought together job boards, technology companies, recruitment marketing agencies and talent acquisition managers from around the world. Here are a few of the categories and products that I thought were interesting.

  • Text Recruiting Candidates - What is the Big Deal Besides the 97% Open Rate?

    • Sep 17, 2018
    • Roger Lear

    The day of the phone call or email for the initial reach out to a job seeker is over. With a 97% open rate, you know when you text someone, they will look at it within seconds and respond.

  • Should the Resume of Your Ideal Candidate Be the New Job Posting?

    • Jul 10, 2018
    • Roger Lear

    You already know why you turn so many applicants away. "Not qualified" or "horrible resume." But maybe the job seeker is saying the same about your job posting.

  • 2018 Insurance Employment Outlook Reveals How to Recruit in an Industry with Average Age at 59 Years

    • May 17, 2018
    • Roger Lear

    It's no secret that the talent in the industry is old and needs to be replaced in the next few years. So, we asked companies what they are doing about to recruit great people to the insurance industry.

  • Survey Reveals Record Hiring in Insurance Industry in 2018 - Employers Share Recruiting Challenges and Solutions to Find Insurance Talent

    • May 10, 2018

    The 2018 Insurance Industry Employment and Hiring Outlook Survey showcases record hiring in the insurance industry, but a slew of challenges insurance employers are facing to fill jobs.