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Your Employment Brand in the Insurance Industry is More Important Than Ever!

Written by: Roger Lear
Published on: Jan 18, 2024

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Your Employment Brand in the Insurance Industry is More Important Than Ever! 

Finding outstanding talent (and keeping them) is hard. Can I get an Amen? In 2024, you must stand out from your competitors to attract talent who want to work for your company. This is the challenge. All insurance companies have their recruiting strategies with varying results. Insurance employers post jobs, attend job fairs, scan internal and external resume databases, and use staffing and recruiting agencies. Companies are also learning to use digital marketing, programmatic ads, and artificial intelligence to extend their talent search footprint further.  

A great employer brand may be the secret to standing out on ANY recruiting platform. 

An effective employer brand differentiates your company from others and creates excitement for candidates, giving them additional reasons to apply for the job. Do you have an employment brand? If not, here are some ideas and examples of employment brands in the insurance industry. 

Employer branding is more than just a tagline and logo. You want it to introduce your company's values, culture, and work environment to prospective employees. Your top goal is making your organization an employer of choice, which should fire up the future workforce. A great example of this is when your city recognizes you as a top 50 places to work!  This is like winning an Academy Award and should be included in all job posts! 

To get your employer brand rocking, here are some ideas: 

  1. Define Your Unique Value Proposition (UVP). What sets your organization apart as an employer? Is your company committed to innovation? Do you provide opportunities for professional development? While you may know these answers, your UVP must impact current and future employees. The easiest way to find out is to get feedback by surveying your current employees and asking them how they found the job, what they like about the company and its culture, and how they would personally recruit future employees. You will get some fantastic feedback that will help you fine-tune your employment brand. 

  1. Get Your Employees to Share Their Stories. Get real stories from employees who will provide genuine insight into your company culture. Have them highlight their achievements, career path, and anything they participate in outside their job that is supported by your company. 

  1. Leverage Your Social Media/Digital Presence. Get your message out. So many insurance companies have many followers on their social platforms but only use this audience to market their products. Get this rule changed! Have a couple of posts a week showcasing your employment brand through videos, jobs, and company employee activities. Very powerful. 

Here are some examples of fantastic employee brands in the insurance industry. 

Progressive Insurance 

They have a couple of branding statements. "Careers are just different here" and "An award-winning, inclusive, forward-thinking insurance company." Progressive also brands with what others are saying. "We're honored to be named one of Newsweek's Greatest Employers for Diversity and be ranked as one of the FORTUNE 100 Best Companies to Work For. Our talented group of more than 50,000 employees across the country are unified by our Core Values and the pride we take in upholding and evolving our diverse, inclusive culture." I love all this, and so much to learn about how your company can make your values stand out! 

Aflac 

"We inspire and are inspired, listen and respond, empower our people, give back to our community, and most importantly, celebrate every success along the way. We do it all - The Aflac Way". Aflac is known for fostering a supportive and family-like environment. Aflac takes great pride in showcasing its initiatives prioritizing employee well-being and work-life balance. Career-minded employees of Aflac will undoubtedly agree with all of this! 

Chubb 

"We are dedicated to fair treatment, diversity, trust, and mutual respect." Chubb's employer brand revolves around professional development. The company positions itself as a place where employees can grow their careers, and it actively highlights career advancement stories, mentorship programs, and all initiatives that support employees in reaching their full potential. Chubb does a great job with their employment brand, letting future employees know that hard work pays off!