Last month, we talked about job titles and how they really can make an impact to get the more passive candidate to click and take a look at what you have to offer (View article here).
However, the job posting has so many other options that many employers may not even know exist. Different job boards have a variety of options. GreatInsuranceJobs.com has been offering great options over the last ten years, and today I would like to share one idea that really works with many options. No matter what job boards you use, I think you have an opportunity to really get that potentially passive candidate excited if you “super-size” your job posting and understand all the benefits.
This is the way you should look at each and every job posting:
Each job posting is really a mini website with its own unique URL combined with keywords allowing job seekers to find your postings directly through search engines like Google and Bing, as well as stand out on the job board where originally posted.
Job postings all start with a great job title and job description loaded with keywords of the competencies really needed to do the job. Assuming you have nailed this already, we have seen outstanding success with our clients using branded job templates. Over the last ten years, job postings with branded job templates received on the average 15% more applications than standard job postings. A well branded job posting gives job seekers additional information about your company and it is completely controlled by the employer.
Here is what you need to know about branded templates:
Disney is all about branding. What I like about this is that it is simple. Notice the large graphics at the top. Great picture, hash tags, additional apply button, employment branding statement and a jobs website address.
American Family’s job posting is well done as well. Notice the powerful graphic and job overview section. They also include their live career twitter feed, @AmfamCareers, as well as a link to their own career section on their website.
Branded templates allow you to add any social media, videos, YouTube or even downloaded documents. Your job posting is a mini website!