Senior Marketing Analyst

Northbrook, Illinois
Not Specified
Oct 17, 2016
Dec 16, 2016
Job Type
Not Specified
Career Level
Not Specified

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Job Description

Allstate Protection Marketing is looking for a Database-Marketing Subject Matter to join their Marketing Operations and Logistics Team. The Sr. Marketing Analyst will be providing campaign production support, development and analyses for marketing campaigns.

The Opportunity:

  • Design, Build and Execute multiple database-marketing campaigns that target customers and prospects based on selection criteria requested; providing counts for testing and planning meetings; suggesting process improvements and seeking opportunities to increase knowledge of campaign tool (Unica).
  • Should have strong Oracle SQL Skills to develop complex queries to research and retrieve data from the warehouse and very good understanding of Relational Database and Datamart
  • Keen Attention to detail and ability to adapt and learn new tools
  • Leading and managing vendors through the campaign process; verifying and/or processing through reports and documentation; surveying and evaluating vendor quality processes and suggesting possible improvements based on experience and changing business needs.
  • Consulting and working with Unica and it's modules; also, the Strategy and Planning teams, Database Technology team, and the Measurement team to develop profitable database marketing campaigns; providing campaign management expertise in planning and development meetings; creating written instruction to document Allstate processing and provide vendors instructions.
  • Assisting in the preparation of project plans in order to identify key processes and critical dates; working with Allstate teams and vendors to manage dates and expectations on projects. Developing project timelines using Unica Marketing
    Operations and adhere to those timelines.

Job Qualifications

  • At least 4 years experience with SQL in an Oracle environment
  • Should have at least 2 years of experience campaign tool Unica or something smilar
  • Preferred background in Marketing
  • Bachelor's Degree in Marketing or Computer Science
  • Previous Project Management experience
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, MS-Project and Access)

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Please note, to be fully considered for this opportunity you must attach an updated resume to your profile when you apply, and if applicable, include:

  • Your updated Allstate position(s) and titles, specific experiences and skills developed
  • Committee/subgroup work
  • Talent Share opportunities
  • Certifications/Awards
  • Completed programs/coursework

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