Lead Corporate Communications Consultant- Media Relations
- Career Level
- Not Specified
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A Corporate Relations lead communications consultant develops and implements communications strategies for the company's business units or external constituents; manages communications plans, directs public relations campaigns; integrates with field media counterparts; and monitors project work and provides strategic communication counsel to clients. The lead consultant serves as a resource for developing positive perceptions and decreasing negative perceptions of the company.
•Assist in the development and execution of new media/social media strategies and tactics that amplify the company's key messages, create broader, positive awareness of Allstate's initiatives and through expanded utilization of all media channels and measurably improve perceptions of the Allstate brand among key stakeholder groups.
•Execute tactical elements of the company's public outreach campaigns in support of primary business lines and key business and reputational objectives, including integration with local market media contacts.
•Develop long-range, integrated projects; provide accountability; revise plans as feedback dictates; contribute to senior-level conversations to position department capabilities as a key enabler for the strategic decisions of the company / business unit.
•Break down problems / issues into manageable and understandable pieces to fully identify the issues and root causes; lead others to do the same; adjust thinking and problem-solving techniques to adapt to changing client / company needs / issues.
•Contribute innovative and creative solutions to problems, which are actionable and realistic for the client to implement; lead others through the creative thinking process; synthesize creative ideas and forms them into actionable solutions for strategic issues.
•Help clients to structure their initiatives to complement their overall strategy; identify for the client opportunities where department expertise could contribute to the client's overall business strategies; provide "on-the-spot" counsel for new or potential issues.
•Maintain friendly and professional relationships with clients at all levels; negotiate with client in moderate-risk situations; anticipate implications from various courses of action and makes recommendations that are trusted and accepted by client.
•Facilitate diverse people working together; demonstrate consensus building and conflict resolution techniques; encourage participation from each team member; give and receive constructive advice on project work.
•Plan and budget for team projects; negotiate for and allocate resources to optimize cost-effectiveness and productivity; delegate project work; set agendas for team/project meetings; manage the total work of a team/project; integrate project development with the long-term strategies of the business unit or company.
•Develop error-free strategically targeted messages, which create an understanding of complex subject matter; meet client's requirements; demonstrate a high level of professional knowledge and skill; effectively use language in an innovative and creative way to reinforce key company messages. Communications should convey both the priority and interrelationship of key messages leading audiences to the intended action and behavior change.
•Demonstrates leadership among a team of employees; promotes engagement and talent development, provides guidance, direction performance management and leadership to achieve goals, priorities and business objectives
•Communications, public relations, journalism, marketing or related college degree
•5 to 7 years of previous work experience, preferably in a corporate relations environment and/or in managing or performing in a public relations agency, that includes writing, research, media relations, budget management and decision making skills.
•Communication Strategy and Planning: Includes experience with setting objectives, developing long and short range plans, measurement and analysis, identifying issues and risks, change management that aligns with our strategic vision and priorities.
•Reputation and Brand Management: Experience proactively managing and identifying reputations risks that have or could have impact on Allstate's Reputation.
•Writing Skills: Demonstrates in-depth understanding of target audience, highly effective writing style and expertise in developing compelling messaging to a wider audience. Sets and monitors writing standards.
•Presentation Skills: Experienced presenter - confident presenting to all level of management.
•Internal Communication Skills: Experience developing and executing internal communication strategies which create an understanding of our corporate priorities, giving context around issues and initiatives, building employee engagement and helping people to understand their role and how it contributes to the success of Allstate.
•External Communication: Experienced in developing communication to reach a broad spectrum of stakeholders by understanding the drivers for each stakeholder and developing appropriate messaging. To include:◦Media Relations: Experienced in effectively leveraging media to build and enhance our reputation, support the corporate brand, and provide integrated management of potentially adverse public issues that impact our reputation.
◦Issues Management: Experience communicating with key stakeholder groups in a crisis situation; development and maintenance of crisis communication plans and demonstrated expertise in issues management; leading organizations through communicating, understanding and managing high level public scenarios.
•Business Acumen: Knowledge of the insurance and financial services industry with special emphasis on Allstate's business.
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
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As a Fortune 100 company and industry leader, we provide a competitive salary – but that's just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you'll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.
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Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
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