Director of Ecommerce Sales

Brownsville, Texas (US)
TBD Based on exp. plus bonus structure
Sep 12, 2016
Nov 11, 2016
Job Type
Full Time
Career Level

Based in Brownsville, TX and reporting to the Vice President of Sales (Business to Consumer),  this role will play a pivotal part in the organization, helping to set business strategy and serving as the sales, marketing and business lead for the Pronto Insurance e-commerce and Virtual Agency business. This role will lead every aspect of our go-to-market strategy in ecommerce and be the “voice of the company” for this channel. This role will own the topline and trade budgets, the Direct Sales P&L and the innovation pipeline for this channel. This is a role where leadership, initiative, energy and an ability to work cross-functionally will be critical. 

Candidate Profile

The ideal candidate will be someone who cannot get enough of sales using the digital world and has an appetite to change the game in the Insurance online space. The candidate will be organized, creative, have a keen sense for making decisions out of vast data sets, have a game changing mentality and applicable experience at a fast-paced company or digital agency.

Duties & Responsibilities:
Develop and implement e-commerce sales marketing strategies across all channels to market
Build strong working relationships with pure play, omni channel customers and gain their confidence that the right products, at the right price are available to them
Conduct research and analyze market data to determine future products and concepts that maximizes sales and profit potential
Develop a commercially-focused e-commerce function that has strategic and operational capability and plays a significant role in attaining the growth objectives of the company
With a comprehensive understanding of the marketplace, recommend budgets and integration platforms that will improve efficiencies
Recognize and utilize new technologies that become available to keep the company ahead of competitors
Develop e-commerce plans and programs to generate incremental revenue and profit
Ensure website/catalogues communicate products and capabilities clearly
Ensure strategies are appropriate to customers’ needs and drive growth and competitive advantage
Develop synergistic and coherent promotional programs with external distribution channels that raise standards, improve efficiency and drive world-class best practices
Build strong cross-functional relationships ensuring that e-commerce remains at the heart of the Sales agenda
Drive continuous improvement in customer focus and delivery of brand values across the organization
Ensure the creative agenda is aligned with key e-commerce drivers and all brand-building opportunities are fully exploited
Mentor and develop staff to ensure maximum utilization of their talent and foster a strong sense of teamwork
 Manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Reach sales goals consistently to protect profitability of channel

Qualifications & Requirements:
5+ years of professional experience in the digital space
Bachelor’s Degree
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Manage the execution of social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Successful background in the sales commission/ bonus space
Strong initiative and demonstrated ability to collaborate across departments and levels
Ability to simplify the complex
A high energy individual with success in influencing others
A team player, comfortable with ambiguity and deadline pressures
A business mindset that is open to new ideas and approaches to solving problems
The confidence to explore new areas that have applicability to the business
Experience managing sales teams
Able to travel up to 25%

Pronto Insurance offers our Full Time Employees the following benefits:
Competitive Compensation Plan
Medical, Dental, Vision Plans
Disability & Life Insurance
401(k) Retirement Plan
Paid Vacations, Personal Days & 6 Paid Holidays!

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