Your Insurance Job Titles Hold the Key For a Great Response!

The unemployment rate in the insurance industry hovers around 2%.  When an insurance company needs to hire, they usually have a “go to” procedure that takes the job requisition and posts it to their company website as well as employment sites like GreatInsuranceJobs.com.  Copy and paste is still the preferred way to post these jobs that have job titles and descriptions most likely created years ago.

If this sounds like your normal routine, you need to reconsider at least changing your job titles.  Everyone is a headline scanner and job titles are headlines.  We have statistics to prove it. Here are some examples. (Posted on GreatInsuranceJobs.com)
 

Job Title

City

Number of Days Posted

Number of

Views

Number of

Applications

Claims Adjuster

Birmingham

56

102

12

Claims Adjuster- Work Your Schedule!

Birmingham

43

187

31

AVP Claims

Chicago

60

423

31

AVP Claims- Direct our Strategic Claims Unit

Chicago

60

855

67



Notice the little change in in the title in both examples yielded a huge increase in applications!  This is not rocket science but a real live example of the thirst job seekers have to be sold.  

You also have to consider your 2015 insurance industry audience.  Speaking for GreatInsuranceJobs.com, we have been collecting insurance candidates since 2001.  When an employer posts a job, our technology allows us to send that job to matches via many means. (Mobile, jobs by email, job search agents, insurance conferences, job targeting, pay per click, etc.).  The reason this is VERY important to understand no matter what source(s) you use to find people, you will not get a great response to a job if you continue to serve boring job titles.
 
The secret.  The infamous “passive job seeker” uses their mobile phone to quickly view their “jobs by email” that they set up years ago. (GIJ sends over 1 million JBE’s monthly)  The only thing that will catch their eye is a great job title.  A great job title, just like an interesting news headline, will have a much better chance of getting a click.  No question about it.

A great job title will get curious job seekers to click on your job postings.  It is very hard to make a claims adjuster “sexy” but you will be surprised if you add in the job title a specific benefit like three weeks’ vacation, bonus potential, remote position.

Just make sure your awesome job title is backed up by an even more compelling job description on why someone would even want to work for you!
 

 

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